Marketing Specialist

The American Hospital Association (AHA) is a national organization that represents and serves all types of hospitals, health care networks, and their patients and communities. The AHA has two main offices, located in Washington, D.C. and Chicago. We are currently seeking a Marketing Specialist for our Chicago office. This position is a hybrid role (three days in the office, two days working remote).

Starting base salary = $59,000- $74,000- $89,000 (commensurate with related experience). The AHA is committed to fair and equitable compensation practices. A candidate's salary is determined by various factors including, but not limited to, relevant work experience, skills, certifications, and location.

The Marketing Specialist is responsible for assisting with marketing plans for assigned professional membership groups (PMG). Implements and coordinates marketing activities that includes researching targeted customer segments and completing associated messaging. Implements campaigns targeting specific market segments or focusing on specific products or product lines. Executes marketing campaign strategies. Deploys broad omni-channel engagement, including but not limited to print, e-mail, direct mail, digital newsletters, web, mobile, video, and social media. Prepares reports supporting marketing activities.

Essential Functions include, but are not limited to the following:

• Assists with the development of multi-channel integrated marketing plans meant to promote assigned PMGs and its products and services. Analyzes and evaluates appropriate marketing channels to support plans.
• Ensures campaigns target specific market segments or focus on specific products or product lines.
• Implements targeted marketing campaigns (print, online, email, social media, etc.) with measurable objectives for assigned program areas. Prepares print, online, and other forms of advertisement. Assists with special events or promotions.
• Collects, monitors, analyzes, benchmarks and reports on data related to marketing activities. Performs research and makes recommendations for improvements.
• Keeps abreast of best practices, trends, tools and techniques related to marketing.
• Updates assigned websites and social media accounts. Writes marketing copy and distributes promotional collateral for assigned program areas.
• Adheres to PMG brand standards and guidelines, as well as contributes to brand development, refinement and maintains brand standards and prepares message calendars.
• Collaborates effectively with other team members and is seen as a valued member of the PMG team.
• Marketing collateral and digital newsletters are consistently produced with a high-level of quality.

We offer an excellent total compensation package, which includes medical/dental coverage (PPO/HMO), vision care, life insurance, short- and long-term disability plans, 401(k), tuition reimbursement, paid vacation/holidays/sick days, wellness programs and more!

The American Hospital Association (AHA) is an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics. We will provide reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Assistance Act of 1974 and Title I of the Americans with Disabilities Act of 1990. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call (312) 422-3000 and ask for the Vice President, Human Resources and let us know the nature of your request and your contact information.

The AHA participates in the E-Verify Program. #LI-Hybrid

Bachelors of Marketing (required)

3 years: Minimum 3 years of marketing and experience with marketing automation software platforms is required.
Knowledge of the following areas is also required:
Marketing and promotional plan development and implementation
Print and digital design and production
Various marketing channels such as print, web, email, or social media
Intermediate Microsoft Office (Word, Excel, Outlook, PowerPoint)
Experience with marketing automation software platforms
(required)