Email Marketing Manager

Figma
parental leave, remote work
United States, California, San Francisco
116 New Montgomery Street (Show on map)
Jun 03, 2025
Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, design and build better products - from start to finish. Whether it's consolidating tools, simplifying workflows, or collaborating across teams and time zones, Figma makes the design process faster, more efficient, and fun while keeping everyone on the same page. From great products to long-lasting companies, we believe that nothing great is made alone-comemake with us! Figma's Global Marketing team is looking for an experienced and proactive Email Marketer to help us scale personalized communications across our user base. This person will work on the execution of demand generation email campaigns, field one-off company-wide email requests, and collaborate closely with cross-functional teams to improve emails impact across the entire customer lifecycle. As a key member of the Marketing Operations team, you'll play a critical role in driving email strategy, segmentation, experimentation, and execution-helping users get the most out of Figma. This is a high-impact opportunity to take ownership of Figma's engagement emails and work in a collaborative, fast-paced environment with teammates across Lifecycle, Demand Generation, Product Marketing, Community, Research, Product Growth, and Data Science. This is a full time role that can be held from one of our US hubs or remotely in the United States. What you'll do at Figma: Own and execute one-off user engagement emails including newsletters, feature updates, event communications, and surveys-handling requests end-to-end from intake through QA and send. Analyze and audit current lifecycle campaigns to identify gaps and areas for improvement. Propose new segments, triggers, and content strategies to increase engagement and activation. Build and QA emails using HTML and CSS in Parcel, and manage campaign setup and sends through Customer.io. Personalize emails with customer data using liquid syntax. Collaborate with lifecycle and data science teams to run rapid multivariate tests and campaigns that drive product adoption, monetization, expansion and retention. Help manage the centralized email intake process and weekly deployment calendar to ensure cross-functional alignment and visibility. Work closely with the broader Marketing Operations team to evolve our templates, email QA processes, and campaign performance reporting. We'd love to hear from you if you have: 3+ years of hands-on experience in email and lifecycle marketing at a B2B SaaS or product-led company. Experience in HTML and CSS for email, with strong attention to email QA and rendering across devices. Proficiency with email tools like Parcel.io, Customer.io, Litmus, and marketing automation platforms. Demonstrated understanding of email marketing best practices, including segmentation, personalization, accessibility, and compliance. Project management skills-you're comfortable juggling multiple requests and deadlines across a wide range of teams. Experience partnering with XFN teams including Product Marketing, Demand Gen, and Data Science. Strong verbal and written communication skills, and the ability to explain technical work to non-technical teammates. While not required, it's an added plus if you also have: Experience working with international or regional marketing teams on localization and global send strategies. Familiarity with customer data platforms and integrating behavioral data into email campaigns. Experience running lifecycle audits and developing nurture programs from scratch. A strong experimentation mindset and ability to interpret test results into strategic recommendations. Knowledge of data visualization tools or basic SQL a plus, but not required. At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you're excited about this role but your past experience doesn't align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. Pay Transparency Disclosure If based in Figma's San Francisco or New York hub offices, this role has the annual base salary range stated below. Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information. Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma's compensation and benefits are subject to change and may be modified in the future. Annual Base Salary Range (SF/NY Hub): $102,000 — $238,000 USD At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities. Examples of accommodations include but are not limited to: Holding interviews in an accessible location Enabling closed captioning on video conferencing Ensuring all written communication be compatible with screen readers Changing the mode or format of interviews To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding. By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.