Content Strategy Manager

The Content Strategy Manager will play a key role in expanding Workiva's content engine to support global growth and drive scalable content strategies from development to execution. The Content Strategy Manager will support go-to-market (GTM) efforts, enable audience-focused storytelling, and create measurable impact across the buyer journey. Sitting at the intersection of messaging, narrative development, content execution, and performance optimization, this role connects strategy to results.

The Content Strategy Manager is responsible for ensuring Workiva content effectively reflects our brand, communicates our unique value, and supports pipeline generation. The ideal candidate brings a strong editorial voice, cross-functional collaboration skills, and a data-informed mindset to content planning and optimization.

What You'll Do

• Lead GTM-aligned content strategy planning and execution for key marketing campaigns and initiatives

• Partner with product marketing, demand generation, industry experts, and brand teams to develop messaging and narratives that align brand POV to solution messaging

• Translate business priorities and audience needs into a content plan that spans formats and funnel stages

• Develop content including blogs, thought leadership, video scripts, whitepapers, reports, and customer stories that highlight Workiva's ability to meet the needs of customers across industries

• Drive content performance reporting and insights to optimize asset mix, channel effectiveness, messaging resonance, and refine strategy to elevate Workiva's content marketing maturity

• Partner with subject matter experts to ensure content is technically accurate, relevant, and aligned with strategic themes and business needs

• Knowledge of SEO best practices and ability to optimize new and existing content

What You'll Need

Minimum Qualifications

• Bachelor's degree or equivalent combination of education and experience in marketing, communications, journalism, or a related field

• 4+ years of experience in content strategy, content marketing, editorial planning or closely related field

• Experience in the B2B SaaS or technology industry

Preferred Qualifications

• Strong understanding of integrated marketing campaigns and GTM motions

• Experience leading strategic content planning tied to campaign and business goals

• Demonstrated ability to translate complex ideas into compelling narratives across content formats

• Familiarity with content performance metrics and tools to guide optimization

• Strong writing and editing skills, with an eye for detail and brand alignment

• Proven success collaborating across marketing functions, including performance marketing, product marketing, industry experts, editorial, and campaign management

• Working knowledge and experience with AI tools to optimize output and performance

• Ability to manage multiple priorities with cross-functional stakeholders in a fast-paced environment

• Knowledge of content management systems, editorial calendars, and content libraries

Travel Requirements & Working Conditions

• Up to 15% travel for internal planning meetings or company events

• Reliable internet access for remote work outside a Workiva office

How You'll Be Rewarded

A discretionary bonus typically paid annually

Restricted Stock Units granted at time of hire

401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.