New

Sr. Brand Marketing Specialist

ESRI
$83,200-$135,200 USD
life insurance, vacation time, paid holidays, 401(k)
United States, California, Redlands
380 New York Street (Show on map)
May 15, 2025
Overview As a part of the Brand Marketing team, you will leverage your strategic, technical, creative, and operational skills to develop and execute comprehensive brand strategies that drive business growth and enhance customer engagement. Your ability to analyze and synthesize data, craft compelling brand narratives, and manage multiple campaigns will be crucial in ensuring the success of our brand initiatives. Responsibilities Lead strategic marketing initiatives. Independently develop and execute complex brand strategies that align with business goals. Forecast needs, guide planning, and manage multi-channel campaigns to drive impact across markets. Assess customer requirements, market dynamics, and competitor activity to help identify opportunities for growth. Assist in segmenting the market and articulating value propositions that resonate with key audiences. Conduct research and apply insights. Perform advanced qualitative and quantitative analysis to support decision-making and measure campaign effectiveness. Collect, integrate, and prioritize multiple data sources to inform decisions and provide actionable insights to brand and campaign planning. Evaluate feedback and brand sentiment to help identify strategic opportunities and inform ongoing improvements. Identify data gaps and recommend improvements aligned with strategic goals. Develop high-impact brand content. Lead the creation of compelling narratives across digital, print, and event channels. Tailor messaging to diverse audiences and optimize based on feedback and data. Ensure consistent application of brand identity across all touchpoints. Support governance, lead audits, and evaluate perception to strengthen brand positioning. Serve as a brand expert. Apply deep expertise in branding, marketing strategy, and positioning to shape direction and advise cross-functional teams for the implementation of Esri's brand identity. Synthesize market, consumer, and competitor insights into actionable plans. Ensure consistency and accuracy across branded materials. Communication and collaboration. Work with stakeholders to align marketing strategies with organizational priorities. Help integrate brand initiatives into business operations. Present complex ideas clearly and persuasively. Write for broad distribution and support brand storytelling across formats. Coach others in effective communication techniques. Requirements 5+ years of experience in channel marketing, including developing and executing integrated and digital marketing campaigns Advanced written and verbal communication skills, with the ability to tailor messaging to different audiences Experience managing multiple projects simultaneously and demonstrating strong problem-solving skills Proficiency in data analysis, reporting, and digital marketing tools Bachelor's in marketing, business, or a related field Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S. Recommended Qualifications Experience with Adobe Analytics, Adobe Audience, Adobe Target, Power BI, Pardot, and/or Salesforce Knowledge of GIS/Esri products Experience with social media content creation and marketing automation tools Familiarity with project management methodologies and tools Master's in marketing, business, or a related field #LI-KM2 #LI-Onsite Total Rewards Esri's competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. A reasonable estimate of the base salary range is $83,200 — $135,200 USD The Company At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life's best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri's Racial Equity and Social Justice initiatives, please visit our website here. If you don't meet all of the preferred qualifications for this position, we encourage you to still apply! Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address. Esri Privacy Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.