Integrated Marketing Specialist

At Netsmart, improving care delivery isn't just our aspiration, it's our passion!

For more than 50 years, we've been a healthcare software company developing technology and providing services in the behavioral health, human services, and post-acute markets. We collaborate with organizations and partner with our clients across the care spectrum to anticipate challenges, identify obstacles and recognize new opportunities as healthcare evolves. We continuously strive to advance our Netsmart technologies and offerings beyond the EHR by embracing new technology trends that empower healthcare professionals to provide the best possible care.

Marketing Specialist- Campaigns & Programs

As a Marketing Specialist within our fast-growing Data Solutions business unit, you'll lead high-impact webinar management, support trade show/event planning, and create compelling marketing campaigns to engage audiences across the post-acute care industry-including skilled nursing, home health, and hospice. This role blends operational precision with creative strategy, including logistics coordination, post-event lead follow-up, and collaboration with internal teams. You'll work cross-functionally to manage campaigns, partner outreach, and performance reporting. Success in this role requires strong interpersonal and communication skills, attention to detail, and a data-driven mindset.

Responsibilities

• Support development and management of complex internal and external programs to deliver business-aligned outcomes.
• Identify opportunities to improve program outcomes by researching program development and management best practices.
• Responsible for completion of program tasks and deliverables, development of business processes to meet program objectives
• Lead cross functional groups and business stakeholders to ensure program deliverables are met
• Create and maintain reporting on program performance against defined goals and objectives

Qualifications
Required

• Ability to work onsite in Overland Park, KS
• Bachelor's degree or equivalent relevant work experience
• At least 2 years of experience with program administration
• At least 2 years of experience managing financial budgets and/or accounting tasks
• Effective and efficient communication skills and be able to organize, prioritize and schedule a high workload
• Demonstrated analytical and problem-solving abilities.
• Strong collaborative skills and the ability to communicate effectively with various audiences.

Preferred

• Ability to secure and deploy resources effectively and efficiently
• Experience in data-driven pipeline forecasting/reporting
• Knowledge in marketing automation platforms (e.g., Marketo, Hubspot)
• Experience managing online conferences/webinars via Zoom or similar platforms
• Experience in digital marketing, including PPC and social platforms
• Experience managing trade/event management and reporting
• Working proficiency with Adobe Creative Suite

Netsmart is proud to be an equal opportunity workplace and is an affirmative action employer, providing equal employment and advancement opportunities to all individuals. We celebrate diversity and are committed to creating an inclusive environment for all associates. All employment decisions at Netsmart, including but not limited to recruiting, hiring, promotion and transfer, are based on performance, qualifications, abilities, education and experience. Netsmart does not discriminate in employment opportunities or practices based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, physical or mental disability, past or present military service, or any other status protected by the laws or regulations in the locations where we operate.

Netsmart desires to provide a healthy and safe workplace and, as a government contractor, Netsmart is committed to maintaining a drug-free workplace in accordance with applicable federal law. Pursuant to Netsmart policy, all post-offer candidates are required to successfully complete a pre-employment background check, including a drug screen, which is provided at Netsmart's sole expense. In the event a candidate tests positive for a controlled substance, Netsmart will rescind the offer of employment unless the individual can provide proof of valid prescription to Netsmart's third party screening provider.

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All applicants for employment must be legally authorized to work in the United States. Netsmart does not provide work visa sponsorship for this position.

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