Manager Shopper Marketing - Walmart

Foods you love. Brands you trust. And a career that empowers you to grow.

At Nestle USA, we're all working towards the same goal - to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity - and responsibility - to be there for every moment in our consumers' lives.

Joining Nestle means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.

This position is not eligible for Visa Sponsorship.

Nestle USA's Coffee & Beverage Division is on a mission to craft cups that uplift our consumers and better our communities. With brands like Starbucks, Coffee-Mate, Nescafe, Nesquik, Natural Bliss, Seattle's Best Coffee and Blue Bottle, our diverse product portfolio is brimming with rich and fulfilling opportunities for motivated individuals. Our offices provide an inspiring and high-energy work environment that fuels our fast-paced growth, and our field-based positions across the country ensure that we are fully immersed and positioned to pioneer the coffee and beverage market. Across our organization, we are creating a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm in order to delight our consumers and shoppers every single day. Together, we will elevate everyday moments with each sip.

Job Summary and Mission

The Coffee and Beverage categories are one of the most dynamic and fastest growing in retail. Consumers' and shoppers' love affair with these products means they are looking for leading brands to elevate their daily rituals and to help them explore and discover new things. As Shopper Marketing Manager for Nestle Coffee and Beverage Division, you will be responsible for designing and executing campaigns that drive the shopper behavior we seek, moving shoppers toward purchase of our diverse portfolio of products. Putting our shoppers at the center of everything we do, this role supports and partners with the Nestle Coffee and Beverage eCommerce team, Sales team and Brand teams to drive the categories and conversion of Nestle products at Walmart.

Summary of Key Responsibilities

Responsibilities and essential job functions include but are not limited to the following:

• Lead Shopper Marketing agenda for one of our top national accounts (Walmart) with focus on Paid Search and always on digital brand shops (item prioritization and creative to align with Brand/Shopper Marketing initiatives). This role will also lead omni-shopper programming for select Nestle Coffee and Beverage brands.
• Partner closely with the Coffee & Beverage eCommerce Retail Media Manager to align Walmart Paid Search campaigns to division Search strategies and prioritization.
• Collaborate with cross-functional partners to implement Walmart-specific Paid Search strategies, monitor and analyze key metrics, report on campaign performance and optimize to improve campaign efficiency and effectiveness to deliver business goals.
• Own relationship with customer-specific agency teams and Retailer Media Networks to drive performance accountability and stay up-to-date on capabilities and best practices, including platform and feature updates.
• Manage agency partners and vendors including briefing, evaluating Keyword and audience strategy, tactical activation plans and creative.
• Lead the development of shopper programming with an omnichannel approach (Paid Search, digital media, in-store).
• Build compelling selling tools/presentations to aid Sales partners in securing retailer support of key initiatives.
• Steer strategic internal annual planning which requires liaising with eCommerce Retail Media Manager & Walmart team through the development of plans that are aligned with the customer's problem to solve and the Division's priorities.
• Identify and execute relevant test and learn plans to improve business performance, internal learnings and capabilities
• Build and maintain multi-discipline relationships within the organization and with the retailer, including developing and delivering presentations to gain buy-in and to drive results. Examples are inclusive of, but not limited to: Annual Planning, Retailer line reviews, Retailer sales and site merchandising meetings, Investment requests, etc.
• Effectively manage the specific customer Paid Search and omni-shopper marketing budget, with responsibility for both working and non-working dollars.

Qualifications

Summary of Experience

• Minimum of 7 years of CPG brand/marketing/sales and/or Shopper Marketing experience
• 4+ years of CPG eCommerce (Paid Search) or CPG Shopper marketing role preferred
• Intermediate to advanced analytics, digital and omni-commerce knowledge
• General manager mindset, thought leader and skilled collaborator with strong communication (clear and concise storytelling)
• Experience in Sales & Marketing, leading marketing and/or shopper communication
• Strong attention to detail and follow through
• Thrives in change and comfortable with ambiguity

Basic Qualifications

• Bachelor's degree or 7+ years of US military experience

Required Knowledge, Skills and Abilities

• Understanding of the omni-channel environment with proficiency in paid search investment
• Understanding of US retailers and their go-to-market strategies
• Strong collaborative nature: ability to work in a cross-functional team environment
• Is curious and takes initiative, develops, and seek out creative and innovative ideas with strong project management skills
• Financial acumen related to managing a budget, ROI analysis and budget optimization
• Influential and effective communicator proficient in storytelling and negotiating
• Ability to leverage data and trends to generate insights, and ultimately solutions, that drive shopper behaviors
• Excellent written and verbal communication skills
• Advanced skills in Microsoft PowerPoint, Excel, and Word
• Positive, all-in attitude and a willingness to embrace change in a growing and evolving business.

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It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestle. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestle seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestle home.

The Nestle Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

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