Web Analyst, Experience & Engagement Surfaces

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Adobe.comis one of the most heavily trafficked corporate websites in the world, and a primary interaction point for our customers. WithinAdobe.com, the Experience and Engagement (XE) organization is responsible for surfaces that unlock membership value by helping customers discover, access, and successfully use our solutions.

As a Web Analyst within XE, you will drive deep customer understanding and business impact from our surfaces using web analytics, cloud data platforms, and BI tools. We are looking for a creative problem solver and data storyteller to collaborate with global teams to build engaging experiences.

What you'll do

• Unpack Customer Journeys:Use frontend analytics tools and backend data sources to understand and map out customer journeys across key web and in-app surfaces. Analyze visitor behavior, user intent, and customer dimensions to evaluate content effectiveness, self-service success, and ARR impact.
• Evaluate Surface Performance:Lead insights and analytics for our knowledge surfaces including the help center website, community products, and learning platforms. Use dashboards/frontend visualization tools to evaluate performance trends and deliver product insights. Supplement with backend queries (SQL/Python) to answer novel business questions and understand customer journeys.
• Optimize Experiences:Uncover opportunities and facilitate A/B tests and strategic JDIs to improve engagement on our surfaces and drive growth. Analyze test results to deliver actionable insights and recommendations.
• Collaborate Across Teams:Work with various teams (Product, Customer Support, Sales, Marketing, GTM) to understand business and customer needs, and enable them to make data-driven decisions.
• Enhance Data Infrastructure:Partner with data engineering to build and enhance the data/insights infrastructure, helping with the creation and enhancement of vital reports and dashboards to visually communicate insights effectively and enable self-serve and scalability.
• Present Findings:Translate findings into powerful presentations and data assets help partner teams understand opportunities and track progress on key initiatives.

What you need to succeed

• Bachelor's degree with 3-5 years of experience in advanced data analytics and reporting; MBA or Masters or equivalent experience in a quantitative field (e.g., Economics, Statistics, Engineering, IT, Business Analytics) is a plus.
• Experience in analytics, particularly in B2C, SaaS, and eCommerce.
• Proficiency with web analytics tools (Adobe Analytics, Customer Journey Analytics) and data visualization tools (e.g., Power BI, Tableau).
• Expertise in SQL (Hadoop/Hive/Databricks) and familiarity with at least one data science tool (Python or R).
• Expertise in A/B testing, conversion rate optimization, and statistical hypothesis testing.
• Superb communication skills to present complex data clearly and effectively, conveying insights in a compelling manner that inspires action.
• Ability to handle multiple projects simultaneously; agile development and Jira experience preferred.
• Attention to detail while maintaining a big-picture perspective.
• High energy, good work ethic, and a passion for problem-solving.
• Finesse in collaborating with multiple teams in a matrixed environment

Application Window Notice

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, emailaccommodations@adobe.comor call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.