Remote New

Senior Growth Marketing Manager

Academic Partnerships
flexible benefit account, parental leave, tuition reimbursement, retirement plan
United States
Apr 21, 2025
Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners. TheGrowth Marketing Department is responsible fordriving growth and optimizing digital marketing performancethrough data-driven strategies. The team focuses onbranding, demand generation, conversion optimization, and customer acquisitionacross multiple digital channels. Key functions within the department include: Digital & Paid Media Marketing Lead Generation & Conversion Optimization Brand & Creative Strategy, Execution & Optimization Marketing Analytics & Performance Optimization Cross-functional Collaboration Job Summary The Senior Growth Marketing Manager, is responsible for managing paid media and lead generation efforts to drive leads and enrollment growth for Enterprise Partners. This role will oversee campaign performance, testing, and optimization strategies to improve marketing efficiency and maximize ROI. This position requires adata-driven mindset, strong digital marketing acumen, and hands-on expertise with performance marketing, making it ideal for a growth-oriented professional who thrives in a fast-paced environment. Description Growth Marketing Strategy & Execution: Oversee strategy execution and optimization of multi-channel marketing efforts Digital Marketing & Performance Optimization Overseemulti-channel digital marketing campaigns, includingpaid search, display (prospecting, retargeting, remarketing), social media, paid aggregators, and emerging channels. Monitor and optimize performance across theentire marketing and enrollment funnel, including engagement, front-end and back-end conversion metrics. Track and analyzekey performance indicators (KPIs)to ensure data-driven decision-making and continuous improvement. Team & Partnership Leadership Collaborate with cross-functional teams and external media partners Budget & Forecasting Supportforecasting, trend analysis, working closely with manager and cross-functional leaders. Providedata-backed recommendationsto optimize marketing spend and maximize ROI. Additional Position Responsibilities Perform in accordance with Risepoint Policies Perform other duties as assigned QUALIFICATIONS Bachelor's degree - Marketing, Business, related field Master's degree - Marketing, Business, related field MBA, Master's in related field(Preffered) 5+ years' experience Managing and implementing digital and multi-channel marketing plans Google Ads Certification Meta (Facebook) Blueprint Certification Paid Media Strategy Lead Generation & Funnel Optimization Marketing Analytics & Data A/B Testing & Performance Optimization Cross-functional Leadership Digital Marketing Platforms (Google Ads, Meta, LinkedIn, Tik Tok, etc.) Communication & Presentation Skills Google GA4 Salesforce Marketing Cloud Project Management Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce. Risepoint offers the following comprehensive benefits: 18 days PTO + Winter Shutdown 12 designated holidays + 1 floating holiday Medical - four options Dental Vision Life & Disability (company paid) Flexible Spending Account & Health Savings Account Retirement plan with company match Maternity / Paternity / Parental Leave (company paid) Volunteer Time Off Supplemental Benefits: Wellness program Alternative medicine options Pet discounts Accident, Critical Illness and Hospital Indemnity Personal and Professional Development: Continuous Professional and Leadership Development Programs Tuition Reimbursement for employees and their dependents Rewards & Recognition programs Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.