Marketing Manager

Staffmark Workforce Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances located in Ridgefield Park, NJ.

Marketing Manager

Top Skill Sets Required:

1. Strong Understanding and Experience in Media Analytics and Media Strategy
2. Ability to develop compelling insights from data

Position Description

This position will lead the regular analysis and reporting of paid media performance (including ad-hoc management requests), as well as lead the Marketing Mix Model (MMM) and Multi-Touch Attribution (MTA).

Responsibilities

• Define and manage paid media analytics, insights, and reporting that support our marketing objectives and strategies, to make better-informed decisions on a timely basis.
• Lead the analysis and development of executive-friendly marketing/media reports, clearly and concisely communicating program and channel performance/progress against goals (e.g. ongoing campaign highlights, post-mortem reports, deeper ad-hoc analysis-market-share/paid media impact reports).
• Provide compelling, action-oriented insights and takeaways across a full-funnel paid media strategy (awareness, consideration, lower funnel conversion) to lead to better customer acquisition, brand health, S.com conversion, S.com Traffic, and offline contribution of our media channels).
• Lead the development of automated and systemized methods to more efficiently incorporate data and learnings into reports (i.e. exporting data and charts/graphs directly into management decks).
• Drive sophisticated analyses and insights to visualize, interpret, and "story-tell" data and learnings (e.g. SOV, Market Share/Spend, Paid Media Conversion, MMM/MTA).
• Develop and maintain a robust measurement framework to track the effectiveness of media campaigns and investment, including ROI and S.com Traffic/revenue metrics. Create a reporting framework that effectively captures program performance and produces actionable run-of-business channel optimizations.
• Partner closely with IM Paid Media and Paid Media AOR, to identify ongoing targets for each dimension of the business and integrate product investments and the resulting impact on the business.
• Work closely with the PCG Analytics Team and Big Data team (as needed) to align on the proper tagging strategies and tools to track key performance indicators (KPIs).
• Lead MMM/MTA requirements, report-outs, and optimizations. Apply findings to SEA business and future planning efforts as well as champion findings internally across teams and leadership.

Requirements:

• Heavily knowledgeable with direct, working-level experience in developing reporting, measurement, and insights across full-funnel media campaigns and programs.
• Should have a minimum of 8+ years of media data, analytics, and insights experience (paid search/ social, display, affiliate marketing, and e-commerce/CPG).
• Direct experience standing up MMM/MTA measurement and the understanding of the components and metrics of MMM/MTA-must demonstrate this knowledge and experience.
• A positive "all-hands-on-deck" attitude and willingness to get the job done.
• Passion for problem-solving, critical thinking, and digging into data and analytics to identify solutions and areas of optimization.
• Help drive major investment planning decisions based on learnings from MMM on the relative performance of marketing vehicles
• Help drive real-time optimization of media vehicles by leveraging MTA.
• Help identify longer-term media/marketing performance trends to uncover untapped opportunities or reduce marketing inefficiencies.
• Reporting approaches, frameworks, ways to synthesize and showcase data and findings, etc are all under their authority to make decisions-this should then be communicated and aligned by the Paid Media Lead.

Staffmark talent working with this client receive competitive compensation and a great benefits package, including medical, dental, vision, 401K, and Paid Time Off plus more!