Director, Sales Enablement

The Director of Sales Enablement is responsible for driving the productivity, effectiveness, and efficiency of the sales team by ensuring that they have the knowledge, skills, processes, and tools needed to succeed. This role sits at the intersection of sales, marketing, product, and operations and plays a critical role in aligning sales activities with organizational goals. This role will require both strategic and production contributions. This role will require a candidate capable of conceptualizing, redesigning, and relaunching a comprehensive sales enablement function within PR Newswire. This position report into the Vice President of Solutions and Enablement.

Key Responsibilities:

1. Strategy and Leadership:




• Develop and implement a comprehensive sales enablement strategy aligned with business goals.
• Collaborate with sales leadership to identify gaps in sales performance and create targeted enablement initiatives.
• Lead a team of sales enablement professionals, providing direction, coaching, and professional development.




2. Content Development and Training:




• Create and deliver sales training programs, workshops, and onboarding materials to ensure the sales team has up-to-date knowledge of products, services, and best practices.
• Work with marketing and product teams to develop content such as playbooks, sales decks, case studies, and competitive analysis guides.
• Develop and manage the content repository and ensure that all sales collateral is easily accessible and organized.




3. Process Optimization:




• Design and implement sales processes, methodologies, and best practices to improve efficiency and consistency in selling.
• Implement and oversee sales tech stack tools such as CRM systems, sales automation software, and other sales enablement platforms to streamline sales operations.
• Collaborate with sales operations to define metrics and KPIs that measure sales effectiveness.




4. Collaboration Across Teams:




• Serve as the liaison between sales, marketing, product, and operations teams to ensure alignment on messaging, product positioning, and go-to-market strategies.
• Ensure that sales feedback is incorporated into product development and marketing efforts.




5. Performance Analysis and Reporting:




• Track and analyze the performance of sales enablement programs and initiatives, using data to assess effectiveness and drive continuous improvement.
• Report on key metrics such as sales team performance, training effectiveness, and content utilization.

Qualifications and Skills:

• Experience: 8+ years in sales, sales operations, or sales enablement, with at least 3 years in a leadership role and at least 2 years in sales enablement role.
• Education: Bachelor's degree in business, marketing, or a related field. Advanced degrees (MBA) or sales certifications (e.g., Salesforce, Challenger) are a plus.
• Skills:




• Strong disposition towards action.
• Ability to adapt to rapidly changing business needs.
• Stakeholder mindset with tactical aptitude.
• Strong understanding of sales processes and methodologies. Miller Heiman preferred.
• Excellent communication, presentation, and leadership skills.
• Proficiency in CRM systems (Salesforce or HubSpot) and sales enablement tools (e.g., Seismic, Highspot, Gong).
• Data-driven mindset, with experience in using analytics to measure sales effectiveness.