Senior Digital Campaign Specialist

Crain Communications
retirement plan, remote work
United States, Michigan, Detroit
Mar 28, 2025
Description Automotive News, a premier B2B publication owned by Crain Communications Inc., delivers essential news, data, and analysis for automotive industry professionals. As we continue to expand our digital offerings, we seek talented individuals to help demonstrate the value of our advertising solutions to partners across the automotive ecosystem. The Digital Campaign Specialist will serve as our analytics and reporting expert, transforming complex campaign data into compelling narratives that demonstrate value to our advertising partners. This role will focus on developing sophisticated pre-sale metrics, mid-campaign analyses, and post-campaign reports that support our account management team in maintaining and strengthening client relationships. Key Responsibilities Create comprehensive, visually compelling PowerPoint presentations that clearly articulate campaign performance, insights, and recommendations Analyze data from multiple platforms (website, email, social media, search) to identify meaningful trends and optimization opportunities Develop and maintain standardized reporting templates that effectively communicate campaign value and ROI Prepare pre-sale metrics and performance averages to support the sales team in proposal development Conduct mid-campaign analyses to identify optimization opportunities and ensure campaign objectives are on track Deliver detailed post-campaign reports with actionable insights and recommendations for future campaigns Collaborate cross-functionally with sales, marketing, editorial, and technology teams Stay current on digital advertising metrics, benchmarks, and best practices Maintain expertise across various platforms including ad serving, content management, email delivery, and analytics tools Required Qualifications 4+ years of experience in digital campaign analysis, marketing analytics, or related field Advanced PowerPoint skills with the ability to create visually compelling data presentations Strong experience with web analytics platforms (Google Analytics, Adobe Analytics) Proficiency with ad-serving platforms (Google Ad Manager, Google Campaign Manager) Experience with content management systems (ARC or similar) and email service providers (Sailthru or similar) Exceptional data analysis skills with the ability to identify meaningful patterns and insights Proven ability to translate technical metrics into compelling business narratives Excellent written and verbal communication skills Demonstrated ability to learn new systems and platforms quickly Highly organized with strong attention to detail and the ability to manage multiple priorities Preferred Qualifications Background in analytics, communications research, marketing, or related field Experience in the automotive industry, particularly with digital marketing campaigns for suppliers and auto groups Familiarity with B2B media and advertising models Experience supporting sales teams with data-driven insights Work Environment Remote from a state listed below (will work an ET schedule) or Hybrid (3 days-onsite) for those 50 miles within downtown Detroit. Eastern time zone working hours, 9-5. Collaborative team environment with cross-functional exposure Fast-paced, deadline-driven culture This position is exempt under the Fair Labor Standards Act and is not eligible for overtime pay. Pay Transparency Disclosure: The estimated salary range for this position is $70,000 to $90,000. The final salary offering will take into accounta wide range of specific and relevant factors, including experience, accomplishments and location. The salary range provided should not be considered as a salary limit or cap. In addition to base salary, Crain also offers competitive benefits including retirement plan savings contributions and bonus opportunities based on individual and company performance. #marketing #LI-Hybrid #LI-LV1 #associate #full-time Brand Overview: Since 1925,Automotive Newshas been the go-to place for all the news that is happening among automotive retailers, suppliers and manufacturers. Whether it is breaking news sent to a phone, digital editions and web products delivered to a desktop, or stories in the award-winning print edition,Automotive Newscovers the news everywhere it happens around the world. Breaking news, data, daily newscasts, webinars, conferences and events are just some of the offerings.AutomotiveNews,Automotive News EuropeandAutomotive News Chinaare created locally and are backed by a global team of 50 editors and reporters, as well as a commitment to journalistic excellence. www.AutoNews.com @Automotive_News About Crain Communications: Crain Communications is a leading business news and information company with a portfolio of 24 media brands that provide indispensable coverage and data for professionals globally and across sectors, including advertising, automotive, finance, healthcare, staffing, and workforce solutions. Many of Crain's brands are the most influential media properties in the industries and communities they serve, including Ad Age, Automotive News, Pensions & Investments, Modern Healthcare, Staffing Industry Analysts, as well as Crain's regional business brands. For more than a century, our dedication to deep sector expertise and journalistic integrity has enabled us to provide trusted insights across all our platforms, empowering today's business leaders to make industry-shaping decisions. To learn more about Crain Communications, visit crain.com. Environmental Demands Where you work matters. The job posting will provide specific information on where and when your amazing work would be performed. Employee work location is determined by the needs of the specific team and may include on-site, hybrid or remote. Employee work location is subject to change. An "in-office" role would require the employee to come into the office most days with occasional flexibility to work remotely if tasks can be performed elsewhere and if the manager approves. A "remote" role would allow an employee to work from a home office that is in one of the states Crain does business in. We can only employ a remote / "work from home" employee if they reside in one of these states: AZ, CA, CO, FL, GA, IL, MD, MA, MI, MN, NV, NY, NC, OH, OR, TN, TX, VA, WA, WI, and Washington, DC. A "hybrid" role would be a mix of in-office and remote work. There may be a specified schedule for coming into the office or it could be at the discretion of the employee with the manager's approval, subject to change. Employees who live within a reasonable commute distance from a Crain office are expected to work on-site 3 days per week. Many positions will also include work done in "the field." Depending on the role, this may include conducting in-person interviews, attending work-related events, meeting with sources or clients. Specifics will be noted in the job posting but are subject to change as a role evolves. Employees may be exposed to adverse environmental conditions, specifically during field work. Other typical job functions are performed under conditions such as those found in general office work. Travel to cover news stories/events, meetings with clients, and to our geographically separated offices may be required. It is the nature of many positions to experience non-standard working hours and be on-call when needed for responding to email, meeting with clients, attending work-related events, story development or breaking news. Most employees perform work Monday through Friday, although early-morning, evening or weekend shifts may be required. Work schedule and travel requirements are subject to change as a role and needs evolve over time. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of many Crain jobs and are subject to change. Physical activities will include frequent in-person or virtual interactions. For most positions, it is essential to be able to remain at a desk/computer workstation for prolonged periods, perform computer-related tasks, and create/maintain documents within filing systems. Must have close visual acuity to perform an activity, such as preparing and analyzing reports and information, transcribing, viewing a computer terminal, or extensive reading. The typical physical requirements are light work-exerting up to 25lbs of force occasionally and/or up to 10lbs of force frequently and may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion. Some positions will have additional physical requirements, including exerting up to 50lbs of force to move and/or carry equipment, supplies, files, or other materials as the role requires. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions and meet the environmental and physical demands of the role. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)