Associate Director, Patient Marketing - EXPAREL

Summary:

The Associate Director, Patient Marketing - EXPAREL is responsible for defining, developing, and implementing effective patient-focused marketing strategies. This role involves collaboration with cross-functional teams to outline the commercial vision, goals, and tactics for the business, with a focus on patient education, engagement, and advocacy. Key responsibilities include the development of strategic plans, annual marketing plans, and initiatives designed to drive patient awareness and business success. Strong communication and analytical skills are essential, as this role requires regular engagement with internal teams and external partners, as well as close collaboration with Sales Operations and Analytics.

Essential Duties & Responsibilities:
The following statements are intended to describe the general nature and level of work being performed by an individual assigned to this job. Other duties may be assigned.

* Serve as the patient market and brand expert, setting strategic direction and ensuring execution of patient-centric marketing campaigns, education strategies, and engagement initiatives.
* Align annual and long-range strategies with the global brand strategy to achieve growth, patient awareness, and market share targets.
* Develop and distribute scalable assets, tools, and marketing campaigns that resonate with the patient audience and drive engagement.
* Identify opportunities for patient education, brand experience, and engagement for both internal and external audiences in collaboration with the Medical Education team.
* Foster trust and build strong relationships with internal stakeholders, advocacy groups, and patient communities.
* Support the development and management of patient advocacy and ambassador programs.
* Provide analysis of patient insights, brand perception, and competitive landscape, defining mitigating actions to support strategic objectives.
* Share market intelligence and coach others on patient needs, competitive strengths, and opportunities.
* Partner with Commercial and Medical Learning & Development teams to assess internal training needs and develop relevant patient-focused content and programs.
* Collaborate with cross-functional teams, influencing key partnerships to achieve business objectives.
* Demonstrate financial acumen by tracking and managing budgets, forecasts, and assumptions.
* Work closely with the Analytics team to support data collection, analysis, and reporting on patient engagement and marketing effectiveness.
* Oversee and manage participation in relevant patient advocacy events and industry conferences.

Supervisory Responsibilities:
Yes

Interaction:

Will work closely with employees in Marketing, Sales, Sales Operations, Medical Education, Medical Affairs, Learning & Development. Clinical, as well as with external constituents and customers.

Education and Experience:
* Bachelor's degree from accredited college or university, MBA preferred.
* 8+ years of work experience required.
* 8+ years of pharmaceutical or Orthopedics industry marketing required.
* Sales experience in pharmaceutical or Orthopedics industry preferred.

Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Knowledge, Skills, and Abilities:
* Growth-oriented strategic thinker with strong knowledge and expertise in spine
* Goal-oriented orchestrator, who can effectively coordinate and focus the work of skilled employees toward an important goal, prioritizing the right activities that lead to success.
* Network builder, who builds connections with other teams and coordinates cross-functional collaboration.
* Demonstrate ability to work effectively in complex, rapidly changing environment.
* Superior work ethic and communication skills across all types and levels of stakeholders
* Demonstrated strong analytical skills.
* Strong project and process management skills including the ability to manage multiple projects, set priorities and meet deadlines.
* Proven track record of measurable success in developing and executing marketing plans in the pharmaceutical or orthopedic industry.
* Financial acumen.
* Excellent oral and written English communications skills.
* Ability to travel approximately 40%.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, talk, move between spaces, reach with hands and arms and stoop. This position requires considerable hospital presence and requires the ability to walk and stand for periods of time and to navigate through hospitals, surgical centers, and other healthcare facilities, including ORs.

The employee is regularly required to travel by automobile as well as by airplane and other forms of public transportation. The employee is regularly required to stand for long periods of time (up to several hours straight). The employee will be required to move quickly in OR and other hospital environments.

• Medical, Prescription, Dental, Vision Coverage
• Flexible Spending Account & Health Savings Account with Company match
• Employee Assistance Program
• Mental Health Resources
• Disability Coverage
• Life insurance
• Critical Illness and Accident Insurance
• Legal and Identity Theft Protection
• Pet Insurance
• Fertility and Maternity Assistance
• 401(k) with company match
• Flexible Time Off (FTO) and 11 paid holidays
• Paid Parental Leave

The base pay range for this role in San Francisco, California is $155,000 - $207,000 per year. The range is what we reasonably expect to pay for this role. The range considers a wide range of factors that are considered in making compensation decisions, including but not limited to: geographic markets, business or organizational needs, skill sets, experience, training, licensure, and certifications.

EEO Statement: Pacira is proud to be an Equal Opportunity Employer and does not discriminate against applicants because of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age (40 or older), veteran status, disability or genetic information, or any other characteristic protected under applicable federal, state, or local law. At Pacira we are committed to intentionally cultivating a culture of inclusion where all feel welcomed and valued for their background, perspectives, and experiences. We hold one another accountable to promote trust and transparency in support of our communities and collective purpose.
Agency Disclaimer: Pacira Biosciences, Inc. (Hereafter, Pacira) does not accept unsolicited resumes from recruiters or employment agencies in response to the Pacira Careers page or a Pacira social media post. Pacira will not consider or agree to payment of any referral compensation or recruiter fee relating to unsolicited resumes. Pacira explicitly reserves the right to hire said candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Pacira.