Director, Product Marketing - Gen AI

Adobe Inc.
United States, California, San Francisco
Mar 12, 2025
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! Do you dream about how AI/ML will change the world? In this role, you'll have the chance to create this new future and power the next decades of creativity through advancement in Generative AI and lead the development and growth of Adobe Firefly on web and mobile. Firefly is Adobe's newest category spanning across: New products (web and mobile application, new modules like Adobe Concept), New family of models responsibly built generative AI models (Video, Image, Audio, Vector) and new features in Adobe's flagship apps (Gen Fill, Gen Extend, Gen Expand...) It offers new ways to ideate, create, and scale content for individuals, teams and enterprises. It's a natural, exponential extension of the technology that Adobe has created over the past 40 years. We are looking for a product marketing leader with a deep passion for creative products and generative technologies who love building things from scratch in a highly dynamic environment. The ideal candidate thrives in ambiguity and matrixed organizations, is able to influence product and engineering teams, rigorously and autonomously develop strategic points of views to inform the product roadmap. What You'll Do Responsible for Firefly growth (User Engagement, Monetization, Partnerships) Partner closely with product management on defining Firefly.adobe.com product strategy and Firefly-powered innovation across our ecosystem Lead a growing team of product marketers coaching them to drive impact. Define the critical metrics for measuring success across Firefly product marketing activities Act as a change agent, guiding teams forward in a rapidly evolving environment Cross functional collaboration - understand internal dynamics and partner deeply with both Firefly's cross functional teams and Adobe's digital media teams (Photoshop, Premiere...) at senior and working team levels. Product Performance/Health - drive deep understanding of your product performance and partner with analytical and Go To Market teams to unlock growth opportunities. Subject Matter Expertise - Develop deep expertise in the Generative/Creative AI categories to be able to influence executive level team members and contribute to decision making Research & Insights - Collaborate with Data Science, UX Research, Corporate Strategy and Marketing analytics team to support your work and craft executive level presentation What You Need to Succeed 12+ years of experience in product marketing, product management, consulting or a related field, with a strong background in software, especially AI. Self-starter and proactive leader with 8+ years of building highly effective teams and managing people. Exceptional communication skills, capable of conveying complex ideas effectively to diverse audiences. Analytical and strategic problem solver, adept at using data to inform decisions. Proven ability to lead and collaborate in a dynamic, matrixed environment. Passionate for emerging technologies and knowledgeable about the GenAI landscape. Bachelor's in Marketing, Econ, Business, Technology, or a related field; MBA or Master's degree preferred. Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least 03/11/2025 12:01 AM Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $163,200 -- $302,400 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, emailaccommodations@adobe.comor call (408) 536-3015. Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.