Content Marketing Manager

Job Code: CTMKTMGR

Reports To: Director, Marketing & Communications
Base Location: CO

Work Status: Virtual Office

Minimum Starting Monthly Range: $5,750

Hiring Range (Monthly Pay): $5,750 - $6,583

Full-time / Part-time: Full-time

Exempt / Non-Exempt: Exempt

Risk Designation: Medium

Summary
The Content Marketing Manager is responsible for leading and managing activities related to external communications and content creation, including Contexture's monthly newsletter, social media content, blog posts, press releases, and other digital marketing materials.

This position is based in Denver, Colorado, and may require some travel in both states. Our strategic flexibility allows for local work from home opportunities.

Essential Duties and Responsibilities include:

• Plan and develop external communications materials including but not limited to, monthly newsletter content, press releases, stakeholder communications, blog posts, etc.
• Provide editorial review for external and internal communications content as needed.
• Support marketing team members by developing relevant content for campaigns and events.
• Develop monthly editorial calendars for Contexture social media accounts, create needed contents and manage scheduling/posting.
• Manage website content updates for Contexture, AZHDR, CRN, and CollaboRise sites.
• Manage relationships with website vendor, and other MarCom external vendors, as needed.
• Provide Marketing and Communications support for the Denver office. Attend and document Denver Contexture internal events, as well as some external events and site visits, as needed.
• Execute SEO initiatives aimed at increasing web presence and brand awareness
• Support external education and awareness campaigns through the development of marketing collateral (research, writing, editing, information design), with webinars, email campaigns, and community outreach
• Support internal education and awareness campaigns through the development of communication collateral (research, writing, editing, information design), with Intranet articles, Intranet posts, and organizational outreach
• Support lead generation tactics with content designed to increase demand and support the various Contexture programs/service lines
• Support engagement efforts through the development, deployment, and measurement of strategic digital marketing channels, such as email, web, and social media.
• Content development for product marketing demand generation campaign deployment, and sales support collateral
• Provide marketing support for conferences, tradeshows, webinars, and other events
• Support Summit planning throughout the year, including day-of support for annual Summits in Grand Junction, Denver, and Phoenix
• Develop newsletter articles, blogs, and social media posts, ensuring proper messaging is used
• Implement Contexture's social media and web content in support of marketing initiatives for various programs/service lines
• Develop educational content and assist with speaker preparation for presentations for virtual, local, and national conferences
• Act as a liaison between the Marketing team and other internal departments, providing educational and consultative support
• Other organizational marketing duties, as needed

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Skills

• Must be a well-rounded, multi-skilled marketing professional with the ability to wear many hats and perform multiple functions within the department
• Proven multi-channel marketing skills (i.e., traditional channels, digital channels, and social media channels)
• Proven technical and creative writing skills
• Demonstrated ability in supporting cross-functional teams to deliver results on complex issues
• Demonstrated ability to quickly establish positive relationships with diverse populations, participants, vendors, community partners and other Contexture managers and staff
• Demonstrated ability to collaboratively work across varying community business and service organizations to align Contexture strategies
• Strong written and oral communication skills must be comfortable presenting to small and large diverse groups of stakeholders
• Ability to prioritize and manage multiple priorities and tasks, and to complete all assigned work efficiently and effectively
• Ability to convey a strong presence and professional image
• Ability to work independently as well as ability to effectively work in a team environment and maintain strong working relationships
• Proficiency with the Microsoft Office Suite
• Proficiency in content management systems, SEO tools and WordPress, social media, and email systems.

Education/Experience

Minimum of 5 - 7+ years of Marketing experience, preferably in related industries, i.e., healthcare (primary and/or behavioral health) or health and human services. Bachelor's Degree in Marketing or related field. Working understanding of the capabilities and value of health information technology (HIT) and health information exchange (HIE) in meeting the needs of clients and participants preferred.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

The position may require occasional availability for after-hours work, outside of regularly scheduled hours.

The position may require ability to periodically drive to and from clients, conferences and/or events; and/or limited travel.

This position is expected to be exposed to, process, or handle sensitive information including but not limited to Protected Health Information (PHI), Personally Identifiable Information (PII), financial information, etc. As such, the holder of this position is expected to comply with all applicable laws, regulations, organizational policies, and compliance expectations.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The person in this position needs to frequently communicate and exchange information and move about inside the office to access file cabinets, office machinery, etc. Must be able to remain in a stationary position 50% of the time. Constantly operates a computer and other office productivity machinery, such as a keyboard, monitor, calculator, copier/scanner, and printer. Frequently moves office and work-related material weighing up to 10 pounds; Occasionally moves office and work-related material weighing up to 30 pounds.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Note: This job description is not intended to be an exhaustive list of all duties, responsibilities and/or qualifications associated with the job.

Benefits: Contexture provides a comprehensive benefits package. For details, please request a Benefit Summary from our Benefits Department.

The organization is an inclusive Equal Opportunity Employer. We do not discriminate on the basis of age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other status protected by law or regulation.