Marketing Manager
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![]() United States, Nebraska, Omaha | |
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Marketing Manager
Omaha, NE, USA
Req #3280 Friday, February 28, 2025
SMS is part of the Alliant family of companies. SMS is a full-service insurance marketing organization (IMO) dedicated to helping independent insurance agents leverage time, make more money, and put their business in a position of distinction. With products and agents in all 50 states, SMS offers the industry's most complete IMO experience. We support every facet of an agent's business, from our comprehensive senior product portfolio to our technology, services, and marketing programs. POSITION HIGHLIGHTS: Our Marketing Program Manager is responsible for managing corporate marketing programs and initiatives and supporting the marketing efforts of the branches and advisors in the field.
ESSENTIAL DUTIES AND RESPONSIBILITIES * Managing Lead & Marketing Programs: Managing lead systems and marketing programs that enable the advisors in the field to prospect and generate client leads. Maintain relationships with program vendors. Perform market research to understand available lead and marketing programs and vendors. Train the field including Managing Directors, office staff and advisors on marketing programs. Regularly report program effectiveness to management. * Coordinating Marketing Initiatives: Work with management to understand marketing initiatives, craft and implement project plans, and execute to completion. Manage internal and external marketing communications. Manage internal and external sales, marketing and brand collateral. Accountable for processes and procedures related to marketing, including compliance approvals, working with other departments, invoices and expense management and maintaining project road map. * Field Support: Train advisors in the field on lead and marketing programs. Onboard new advisors. Work with Managing Directors and advisors to understand and support their marketing strategies. * Personnel Management/Supervision: Direct supervision of designated Creative and Communication Department employees and other designated employees; Supervisory responsibilities include: hiring/terminating, disciplinary actions, assigning/checking work, plan/appraise job performance measurements, performance reviews, compensation recommendations, new hire orientation and training; Provide policy and operational leadership. * General Management: Work collaboratively with fellow senior staff to advance the values and mission of Senior Market Sales by participating in and attending management and administration meetings; provide strategic, policy and operational leadership. * Special Projects: Work collaboratively with fellow staff to advance the values and mission of Senior Market Sales by serving on relevant internal and external committees; Assists with special projects/assignments as requested by members of management. * Perform all duties in accordance with all company policies and procedures, and all federal, state and local laws, wherein the Company operates. * Performs other duties as assigned QUALIFICATIONS EDUCATION / EXPERIENCE Bachelor's Degree in business or marketing related field, required Five (5) or more years in a related field or relevant insurance industry experience, required Five (5) or more years in a leadership position, required Strong knowledge of marketing strategies/tactics and strong customer service skills, required Experience with Salesforce, HubSpot, Zoho, or equivalent systems, preferred Sales and project management experience, preferred PERKS AND BENEFITS:
*Available the first of the month following the date of hire Equal Opportunity Employer; SMS participates in the E-Verify system #LI-DR2 "Successful people do those things that failures refuse to do." Equal Opportunity Employer; SMS participates in the E-Verify system. We are proud to provide comprehensive, high quality employee programs to meet employees' needs now and in the future, including a very competitive financial package. We encourage you to explore what we have to offer. For immediate consideration for this position, please click on the "Apply Now" button. Alliant Insurance Services, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, age, religion, gender, sexual orientation, gender identity, national origin, disability, protected veteran status or any other protected status. If you are applying for a job and need a reasonable accommodation for any part of the employment process, please call our Career Center at 1-877-901-9473 and let us know the nature of your request and contact information. For more information on Alliant Insurance Service's benefits, click here. Other details
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