Director Market Strategy

UnityPoint Health
$67.46/Hr.-$101.20/Hr.
parental leave, paid time off, paid holidays, tuition reimbursement, 401(k)
United States, Illinois, Rock Island
2701 17th Street (Show on map)
Feb 28, 2025
Area of Interest: Business Professionals FTE/Hours per pay period: 1.0 Department: System Strategy Shift: Day Shift Job ID: 161250 UnityPoint Health Information Why UnityPoint Health? Commitment to our Team - We're proud to be recognized as a Top 150 Place to Work in Healthcare by Becker's Healthcare several years in a row for our commitment to our team members. Culture - At UnityPoint Health, you matter. Come for a fulfilling career and experience a culture guided by uncompromising values and an unwavering belief in doing what's right for the people we serve. Benefits - Our competitive Total Rewards program offers benefits options that align with your needs and priorities, no matter what life stage you're in. Caring is what we do, and it starts with our team members: expect paid time off, parental leave, 401K matching and an employee recognition program as we support you both personally and professionally. You can only give your best when you feel your best, and we help you live well with dental and health insurance, paid holidays, short and long-term disability and more. We even offer pet insurance for your four-legged family members to give you peace of mind. We strive to make things easier and more personal in health care to set us apart from the rest, and you can experience that commitment through early access to earned wages with Daily Pay, a tuition reimbursement program designed to help you further your career and adoption assistance to help you grow your family in the way that works for you. Diversity, Equity and Inclusion Commitment - At UnityPoint Health, we honor the ways people are unique and embrace what brings us together. Our collective goal is to champion a culture of belonging where everyone feels valued and respected. Development - We believe equipping you with support and development opportunities is an essential part of delivering a remarkable employment experience. Community Involvement - Be an essential part of our core purpose-to improve the health of the people and communities we serve. Hear more from our team members about why UnityPoint Health is a great place to work at https://dayinthelife.unitypoint.org Overview Director Market Strategy Full-time, Days On-site Location: This position can be based in Cedar Rapids, IA, Dubuque, IA, or Quad Cities, IL. Will require regular travel. The Market Strategy Program Director will support the Market Presidents and their Senior Teams in the strategy and growth of the Market(s) in close alignment with the Division and System strategy. This role is the thought leader who will analyze growth opportunities, partner on service lines, and position the Market(s) to be the market leader. Responsibilities Strategy and Business Development Participates in preparatory exercises necessary for system strategic planning and facilitates the strategic planning for their market(s) Working thought leader who is responsible for supporting Market Presidents on campus design, suite of services outside of the system service line leadership, CON support, Responsible for validation of market intelligence, new business opportunities, keeping strategies in alignment with system services Responsible for building in depth knowledge of market dynamics, market relationships, and JVs Prepares necessary market hospital and market level analysis to support planning process Influences the market and hospital components of the short- and long-range strategic plan for UnityPoint Health Builds business plans in partnership with intelligence and finance function, as needed Collaborates with key leaders to build and maintain a Market view of long-range facility planning and inform the system plan Acts as a business partner for Market Presidents and Market Senior Teams on growth and business development initiatives across their market(s) Ensure growth and business development plans are systemically sound and not siloed Proactively identify and build business cases for new or expanded growth opportunities in collaboration with COOs Ensure collective vision and strategy across Market(s) are in alignment with the system and ensure their service to Market Presidents and Senior Teams is highly effective Partners with Market Physician Liaisons integrate business plans, enhance network utilization, and supports other key metrics that support strategic growth Proactive identify opportunities for cross-regional collaboration to drive efficiency, growth, and long- term sustainability Leads market scanning, research, and investment recommendations Regularly monitor annual plan performance metrics to support Market Presidents and Market Senior Teams Has the potential to manage 1 other Program Director or Program Manager Regulatory, Industry, and Organizational Monitoring Maintain expert level knowledge of changing trends within the healthcare industry, specifically the 10% hospital division Maintain knowledge of legislation, payor shifts, and consumer behavior changes and how they impact the hospital division Continuously monitor best practices and strategic moves made by disruptors or other reputable healthcare organizations Leverage Strategy Intelligence function, when necessary Lead team that conducts ongoing research in clinical, business, and regulatory trends and environments that impact or influence the hospital division and/or UnityPoint Health. Lead team to assist in the development and presentation of Certificate of Need materials to support or oppose new or expanding services within our markets Qualifications Education: Bachelor's degree in healthcare administration, business or related discipline required Preferred: Master's in healthcare administration, Master's in business administration, or other healthcare related degree Experience: Minimum 5 years' experience in healthcare Preferred: 10 years' experience in healthcare; 1+ years' experience leading hospital strategy; 1+ years of hospital/healthcare growth and transaction experience #System123