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Experiential Director, Motorsports (Cybersecurity Client)

IPG DXTRA
$70,000 - 90,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and stan
vision insurance, parental leave, 401(k)
United States, New York, New York
909 3rd Avenue (Show on map)
Feb 21, 2025

THE JOB / Experiential Director, Motorsports (Cybersecurity Client)

EXPERIENCES / Responsible for planning and executing event and experiential marketing programs.

***Our headquarters are in Stamford, CT, but the location of this position can be flexible with a priority given to candidates open to hybrid work (2-3 days week in office) in one of our office locations - - Stamford, CT, New York, NY, Charlotte, NC, Los Angeles, CA, Chicago, IL, or Atlanta, GA.***

We're looking for a dynamic Account Director to sit within the heart of this motorsports team managing a team of four to deliver an exciting activation schedule in F1. This fantastic opportunity will sit within our motorsports department and will be the program lead that brings this partnership to life. You'll be the day-to-day point of contact for our client's events and sponsorship team and will lead a team managing the partnership planning and development, event executions, marketing and digital promotion/activation and asset tracking. This position offers an opportunity to lead a mid-sized team and develop as a subject matter expert.

THE WORK YOU'LL DO



  • Partnership development, supervision and implementation of operational and tactical sponsorship activations including but not limited to:

    • Development of year-long activation plan based on annual client objectives and contractual
    • Rights holder relationship
    • Event delivery across multiple F1 and ad-hoc events across the
    • Execution and delivery of consistent partnership messaging, via physical and digital
    • Third party vendor management and inter-departmental output


  • Lead and build strong relationships with client and various internal client marketing teams and stakeholders, the go- to oversight person for all sponsorship activations.
  • Support strategic planning of program and comms with Group Director, Strategy and Creative Teams
  • Lead and grow key relationships including F1 rights holder and third-party vendor
  • Management of one to two direct reports, providing day to day support and oversight, guidance and career development opportunities.
  • Provide oversight for the account team's day-to-day activities and quality control for all client facing
  • Budget management and financial reporting for areas of
  • Prepare presentation documents supporting strategies, ideations, sponsorship evaluations, POV's, program overviews, recap summaries, finances and partnership opportunities.
  • Project management and tracking of sponsorship
  • Help keep the larger agency team on task and on time - manage timelines and status
  • Develop a working knowledge and understanding of the client's business initiatives and marketing


THE BIGGER TEAM YOU'LL JOIN

Recognized as one of the "Best Places to Work in Sports", Octagon is the global sports, entertainment, and experiential marketing arm of the Interpublic Group.

We take pride in being Playmakers - finding insightful, bold ways to create play in our work, our lives, and in the world. We believe in the power of play to create big ideas and unlock potential for our clients and talent.

We can put ourselves in the shoes of fans because we ARE fans - of sports, entertainment, and culture at large. This expertise allows us to continually evolve the fan experience across sports and entertainment alongside some of the biggest brands and talent in the world.

The world needs play more than ever. Are you a Playmaker?

WHO WE'RE LOOKING FOR



  • 7+ years' experience in related
  • A passion for and expertise in sports, entertainment and sponsorship marketing - Motorsports experience a strong plus.
  • Hospitality experience is a strong plus!
  • Agency experience working in a similar role, ideally within Motorsports
  • Ready and excited to be the client's go-to person, has excellent account management skills and can clearly present ideas, creative solutions and address challenges/obstacles head on.
  • Has the ability to balance multiple projects and tasks simultaneously and consistently deliver high quality work to tight deadlines and when under pressure.
  • Has prior experience serving as liaison between brand and partners, both internal and external, with the ability to become the brand gatekeeper.
  • Is proficient in directing, reviewing, and providing quality control on deliverables prepared by outside vendors
  • Has exceptional attention to detail, time management, and organizational
  • Is comfortable with a moderate amount of travel that will be required throughout the year, including nights and
  • Enjoys working and being part of a big
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
  • Fluency in other languages is a plus.
  • Flexibility and willingness to travel domestically and work weekends or holidays as needed. Anticipated travel level: Moderate (20-45%)


L5: The base range for this position is $70,000 - 90,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications

Octagon's comprehensive benefit package includes:



  • Unlimited PTO policy - we understand you need time for play!
  • Competitive medical/dental/vision insurance plans with FSA/HSA and Dependent Care FSA options. Pet Insurance for those who need it too!
  • Generous Family and Parental Leave Policy (12 weeks) with eligibility extended to all parents regardless of gender or primary/secondary caregiver status
  • Access to our parent company (IPG) Savings plan (401K program) with company match as well as an Employee Stock Purchase Plan (ESPP)
  • Pretax Transportation/Commuter Benefits and Parent Travel Program
  • Dedicated Mental Health resources including Headspace membership, Employee Assistance Program (CCA) and more
  • Discount portal for everyday goods and services
  • Employee Resource Groups and inclusive diversity programming and initiatives
  • Personal Development programs



Octagon is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status, or any other basis prohibited by law.

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