SEO Analyst (Hybrid Work Schedule)

See What We're All About

As the fastest-growing distributor of restaurant equipment, HVAC and residential appliance parts, we like to do things a little differently. First, you need to understand and demonstrate our Core Values with safety being your first priority. That's key. But we're also looking for unique enthusiasm, high integrity, courage to embrace change...and if you know a few jokes, that puts you on the top of our list!

Do you have a genius-level knowledge of original equipment manufacturer parts? If not, no problem! We're more interested in passionate people with fresh ideas from different backgrounds. That's what keeps us at the top of our game. We're proud that our workplace has been recognized for its growth and innovation on the Inc. 5000 list 15 years in a row and the Crain's Fast 50 list ten times. We are honored to be voted by our Chicagoland team as a Chicago Tribune Top Workplace for the last four years.

If you're ready to roll up your sleeves, go above and beyond and put your ambition to work, all while having some fun, let's chat - Apply Today!

Perks

• Parts Town Pride - check out our virtual tour and culture!
• Quarterly profit-sharing bonus
• Hybrid Work schedule
• Team member appreciation events and recognition programs
• Volunteer opportunities
• Monthly IT stipend
• Casual dress code
• On-demand pay options: Access your pay as you earn it, to cover unexpected or even everyday expenses
• All the traditional benefits like health insurance, 401k/401k match, employee assistance programs and time away - don't worry, we've got you covered.

The Job at a Glance

The SEO Analyst will be a key member of the Digital Marketing team supporting our search engine optimization strategy, while collaborating closely with the SEO Content and Ecommerce teams as well as other Marketing managers and specialists. You'll be responsible for continuously monitoring our organic search performance, researching and identifying technical optimizations and on-page/off-page SEO opportunities, and provide recommendations to implement to improve performance and meet Parts Town's SEO and digital goals. As we continue growing our online presence and create new web experiences, you'll play a key part in driving our business' growth and success. Are you a creative thinker and strategic problem-solver who tries to uncover the best solution possible? Then, maybe you're our next SEO Analyst!

A Typical Day

• Use SEO knowledge to provide SEO analysis and recommendations in coordination with elements and structure of websites and webpages
• Regularly track SEO data and organic search metrics (e.g., page performance, keyword rankings and SERP feature visibility), analyze site trends and fluctuations and monitor website and page speeds
• Effectively report and communicate core SEO metrics and KPIs across teams and business stakeholders
• Perform analysis and keyword research using multiple tools and critical thinking to optimize existing and new webpages
• Complete technical audits of Parts Town websites and implement changes or collaborate with SEO Content and Ecommerce teams on execution
• Work regularly with Ecommerce team and developers to implement larger technical fixes on Parts Town properties
• Develop, implement and provide detailed analytics and reporting of SEO efforts performed on an ongoing or ad-hoc basis
• Conduct research and analysis of competitor websites as well as other ecommerce and content sites to identify keyword, content and user experience gaps on Parts Town properties
• Collaborate with SEO Content team on content-related and on-page optimization projects, ensuring the scope of effectiveness and establishing or confirming SEO best practices
• Assist SEO Content team with ad-hoc consulting and campaign tasks when needed
• Stay current with SEO industry trends, such as ranking algorithm updates and the changing SERP landscape, to ensure SEO best practices are followed
• Exercise judgement when creating and implementing SEO strategies to ensure they positively impact ROI

To Land This Opportunity

• You have 2+ years relevant experience in SEO, digital marketing, or web analytics
• You have strong knowledge of search engine optimization and the "white hat" way
• You are passionate about digital marketing and staying up to date with the latest trends and best practices in SEO and content marketing
• You are familiar with Google Analytics (Google Looker Studio a plus!) or similar web analytics and reporting tools, such as Adobe Analytics, Hubspot, etc.
• You have strong project management and organizational skills - demonstrated through your ability to think on your feet, work with limited resources, and manage multiple campaigns with tight deadlines
• You are proficient with SEO reporting and auditing tools, such as Google Search Console, BrightEdge, Screaming Frog, SEMrush, Moz, Ahrefs, etc.
• You are passionate about learning SEO testing tools and the responsible use of generative AI tools to scale SEO efforts is a plus
• You are self-motivated with the ability to quickly pick up new skills and learn new tasks
• You possess excellent communication skills, both written and oral, and pay close attention to detail
• Bonus points if you have the ability to communicate with developers and stakeholders about the impact of Javascript on SEO
• Bonus points if you have a Bachelor's degree in related field
• You have experience with SAP Hybris or content management systems such as WordPress is a plus

About Your Future Team

You're really in for a treat. How do you feel about pop culture? We've got some real enthusiasts on the Digital Marketing team - from Disney and Star Wars to sports and music. If that's you too, you'll be in good company. We like to laugh, so bring your best jokes - you will be tested.

At Parts Town, we value transparency and are committed to ensuring our team members feel appreciated and supported. We prioritize our positive workplace culture where collaboration, growth, and work-life balance are celebrated. The salary range for this role is $51,721.09 - 69,203.42 annually which is based on including but not limited to qualifications, experience, and geographical location. Parts Town is a pay for performance-company. In addition to base pay, some roles offer a profit-sharing program, and an annual bonus depending on the role. Our comprehensive benefits package includes health, dental and vision insurance, 401(k) with match, employee assistance programs, paid time off, paid sick time off, paid holidays, paid parental leave, and professional development opportunities.

Parts Town welcomes diversity and as an equal opportunity employer all qualified applicants will be considered regardless of race, religion, color, national origin, sex, age, sexual orientation, gender identity, disability or protected veteran status.