Social Strategist

Business Overview

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

The Client:

NIKE Inc. is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories.

Founded by Bill Bowerman and Phil Knight in 1972, Nike has grown over the last 50 years into one of the most valuable, most loved and most emulated brands in the world, singular in its ability to create cultural conversation within the world of sports and fashion and far beyond.

Nike's mission is to bring inspiration and innovation to every athlete* in the world; a mission expressed every day through product design, digital and physical retail consumer experiences, and brand communications.

Initiative has recently been appointed Nike's agency of record for Global Media, responsible for strategy, integrated media planning for Nike's multi-region integrated brand and product campaigns. As part of the integrated Initiative team, Reprise will deliver best-in-class paid and organic social strategy and activation services for Nike.

Partnering with Nike is an extraordinary opportunity requiring extraordinary talent. Our vision is to build the best integrated team connecting brand and performance to deliver best in class outcomes. The Nike Initiative Global team will be a highly diverse team, attracting the sharpest emerging and established media experts across all disciplines in the industry. With the chance to grow and do great work people all over the region will see, admire, and respond to.

*If you have a body, you are an athlete.

We are looking for you - dynamic, best-in-class talent - to join the KINESSO team as a Social Strategist. In this role, you will work closely with Initiative team members to develop informed, smart and creative, social strategies for clients, provide a fresh, new perspective on the ever-changing social landscape, and publish directly on social platforms on behalf of our clients.

• Active always-on channel + content management for @nike in partnership with Nike's Global social team (based in Beaverton, OR) and NYC-based internal teammate for optimal time zone coverage during planned and reactive social moments in sport
  
  
  
  • Active channels are currently inclusive of (but not limited to):
    
    
    
    • Instagram: @nike
    • Twitter: @nike
    • YouTube: @nike
    • TikTok: @nike
    • Snapchat: @nike
    
    
    
    
  
  
  
  
• Test, QA, and publish all social organic posts for the aforementioned handles, with agility, operational excellence, and flawless execution
  
  
  
  • All posts are tested and approved in closed, live environment for approval
  
  
  
  
• Manage usage calendar for rights expiring content and remove content from platforms when rights expire
• Manage project tracker within Airtable, inclusive of post info, metadata governance for creators/partners and consistency across all organic social posts
• Manage monthly and campaign reporting, analyzing data to inform clients of insights on what's working across organic social activity and creative
• Create qualitative reports focusing on audience observations and relevant social platform updates to drive insights for clients and agency partners
• Provide guidance on social posting cadence by platform according to industry best practices and the client's needs
• Provide your own expertise and perspective on social media best practices and produce POVs for internal teams as well as clients
• Provide inspiration and innovative uses for social media platforms to internal media and strategy teams to bring first to market opportunities to the client
• Research and assessment of key new-to-market platforms, identifying the feasibility and use cases for client
• Build bi-annual Social Media Playbooks inclusive of industry trends, landscape updates and platform best practices including content, engagement, and audience insights to help inform local test and learn agendas
• Work with social platforms (e.g., Meta, X, TikTok, etc.) to support thought leadership development and new tactics and identify new opportunities
• Build strong relationships with organic clients, paid social, project management and analytics teams, internally and with client-specific partners, to complete client work efficiently
• Stay up-to-date with the latest social media trends, emerging platforms, audience behaviors and platform best practices
• Collaborate with the social strategy team and associated IPG agencies on ad hoc projects to help drive new business opportunities for KINESSO

• 1 - 2 years of community management and social strategy experience
• Experience in mining insights, building social strategies, planning editorial calendars, community management and social reporting preferred
• Demonstrated enthusiasm for digital marketing with strong working knowledge of the social media landscape
• Strong writing and communication skills
• Highly organized and detail-oriented with an emphasis on complete accuracy
• Team player who is able to balance multiple workstreams, collaborate effectively and communicate clearly
• Confidence in executing tasks independently, working with remote team members, and interacting with peers and senior executives within Reprise and at partner agencies
• Deep knowledge and expertise across all social media channels (Facebook, Instagram, TikTok, X, Snapchat, Reddit, YouTube, etc.)
• Experience with native publishing on social platforms preferred and CMS platforms (e.g., Sprinklr, HootSuite, SproutSocial) is an added bonus
• Passion for sports and engrained in sports culture (whether that's sneaker + streetwear to fitness + wellness to sports fandom) is a big plus!
• KINESSO does not require candidates to have a college degree

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.