Director, Marketing - Clinical Labs

QuidelOrtho unites the strengths of Quidel Corporation and Ortho Clinical Diagnostics, creating a world-leading in vitro diagnostics company with award-winning expertise in immunoassay and molecular testing, clinical chemistry and transfusion medicine. We are more than 6,000 strong and do business in over 130 countries, providing answers with fast, accurate and consistent testing where and when they are needed most - home to hospital, lab to clinic.

Our culture puts our team members first and prioritizes actions that support happiness, inspiration and engagement. We strive to build meaningful connections with each other as we believe that employee happiness and business success are linked. Join us in our mission to transform the power of diagnostics into a healthier future for all.

As we continue to grow as QuidelOrtho, we are seeking a Director, Marketing - Clinical Labs. The Director, Marketing - Clinical Labs, is a visionary leader for the North America region, who orchestrates the strategic direction and execution of marketing initiatives for VITROS instruments, automation, informatics, reagents, and associated consumables across the US and Canada. This pivotal role is responsible for leading the team tasked with crafting and implementing innovative strategies that drive market growth, enhance competitive positioning, and maximize revenue potential in the clinical laboratory sector. This role requires a strategic thinker with a proven track record of driving market growth in the healthcare industry, exceptional leadership skills, and the ability to navigate complex stakeholder environments to achieve transformative results. This position reports to the VP/Head of NA Marketing and Sales Enablement will be hybrid near our Raritan, NJ or Rochester, NY offices. Remote candidates will also considered within the US.

• Develop and execute a comprehensive, data-driven marketing strategy that aligns with the North American Annual Operating Plan, focusing on market penetration, competitive displacement, and revenue optimization for both capital equipment and consumables.

• Drive Launch Excellence for all new product launches from business case through pre-launch planning to execution and attainment of objectives.

• Ensure effective product positioning is in place and work with Sales Enablement to ensure knowledge/capability levels are reached with sales teams.

• Collaborate with senior leadership to align marketing strategies with overarching business objectives, providing regular insights and recommendations during executive reviews.

• Proactively track KPIs, identify trends, and develop action plans. Deliver business updates for monthly/quarterly operating reviews.

• Drive engagement and market knowledge through field travel, internal relationships, customer visits, trade shows and attendance of sales team meetings.

• Organize, plan and deliver exceptional experiences for annual sales meetings and key trade shows (e.g. ADLM), in partnership with MarComm and Sales Enablement teams.

• Mentor and develop a high-performing marketing team, cultivating a culture of innovation, strategic thinking, and continuous improvement.

• Perform other work-related duties as assigned.

Required:

• Education: Bachelor's degree

• Experience: Minimum 10 years total sales and marketing experience, including minimum 5 years in clinical diagnostics, or medical devices.

• Managing KPIs & tracking strategic imperatives.

• Excellent leadership and team management skills, including a track record of people development.

• Excellent written and oral communication skills.

• Analytical skills: Strong ability to analyze market trends and sales performance data.

• Strong collaboration skills and willingness to be a team player to solve problems and incorporate input from various sources.

• Experience leading cross-functional teams and communicating with various levels of management is required. Proven ability to successfully influence and lead others without direct authority.

• Proactive, self-motivated with the ability to motivate others and a customer-focused attitude.

• This position is not currently eligible for visa sponsorship.

• Travel: up to 30% within US and Canada.

Preferred:

• MBA preferred

• Sales experience strongly preferred

• Internal Customers: Interacts with all levels of employees. Partnership with Sales, Global Marketing, Learning and Development, Field Service, Legal, Compliance, Customer Operations, Finance, Human Resources, Sales Enablement, and Commercial Excellence.

• External Customers: Interacts with external customers, both current and prospective, in presentations, trade shows, and field travel opportunities.

Typical hybrid office environment. Must have the discipline, organization skills and self-motivation to work autonomously in a home office environment.

Must be physically able to travel up to 30%. Travel includes airplane, train, automobile, and overnights. On a typical workday, 60% of time meeting with people (in person or by Zoom/Teams), 40% of the time on computer, or on phone.

The salary range for this position takes into account a wide range of factors including education, experience, knowledge, skills, geography, and abilities of the candidate, in addition to internal equity and alignment with market data. At QuidelOrtho, it is not typical for an individual to be hired at or near the top range for their role and compensation decisions are dependent on that facts and circumstances of each case. The salary range for this position is $150,000 to $200,000 and is bonus eligible. QuidelOrtho offers a comprehensive benefits package including medical, dental, vision, life, and disability insurance, along with a 401(k) plan, employee assistance program, Employee Stock Purchase Plan, paid time off (including sick time) and paid Holidays. All benefits are non-contractual, and QuidelOrtho may amend, terminate, or enhance the benefits provided, as it deems appropriate.

QuidelOrtho believes in Equal Opportunity for all and is committed to ensuring all individuals, including individuals with disabilities, have an opportunity to apply for those positions that they are interested in and qualify for without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic. QuidelOrtho is also committed to providing reasonable accommodations to qualified individuals so that an individual can perform the duties. If you are interested in applying for an employment opportunity and require special assistance or an accommodation to apply due to a disability, please contact us at recruiting@quidelortho.com.

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