Search Engine Marketing (SEM) Analyst

HealthPartners is currently hiring for a Search Engine Marketing (SEM) Analyst. The SEM Analyst will join our paid search marketing team and work closely with our SEO team to coordinate integrated campaigns to reach health care audiences with targeted and relevant content and calls to action.

Required Qualifications:

• College degree or equivalent experience
• Cumulative 3-plus years of experience in paid search across all major U.S. search engines and ad platforms: Google and Bing
• Proven track record of success driving positive results through paid search marketing programs
• Skills in quantitative and qualitative analysis as well as written and verbal communication, with the ability to use Excel and PowerPoint to tell stories with data and visuals, tailoring communications to fit various audiences and levels
• Aptitude to manage paid search campaigns in a highly dynamic, collaborative, and matrixed environment
• Ability to make correlations between strategies and tactics, and intermediate knowledge of campaign execution
• Team-player who is a self-starter, curious and eager to learn, demonstrating openness to feedback and coaching, and well organized.
• High attention to detail, critical-thinking, problem-solving skills are a must.

Preferred Qualifications:

• Healthcare, Health insurance, or consumer brand experience
• Google or Adobe Analytics experience
• Experience in search marketing tools such as SEMRush, Conductor, Google Search Console

Hours/Location:

• M-F; Days
• May work remotely but will prefer local candidates for occasional onsite needs.

Position Responsibilities:

• Daily, weekly, and monthly performance monitoring to understand the performance of campaigns, continually optimizing for improved performance.
• Analysis and proactive identification of optimization opportunities to improve spend effectiveness and to ensure each campaign is meeting its goals.
• Creation and implementation of new pay-per-click (PPC) campaigns, ad copy and landing page recommendations.
• Produce campaign performance reports and provide analysis that outlines key findings and recommendations.
• Partnering with internal business partners to diagnose and problem solve campaign matters.
• Help manage relationship with search optimization technology partner.
• Identify, set-up, execute, and measure A/B ad copy and landing page tests.
• Audit for and help maintain best practices within paid search campaigns.
• Staying current on industry/competitor trends.