Sr SEO/Web Marketing Analyst

Being good neighbors - helping people, investing in our communities, and making the world a better place - is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good!

• Develop, lead, and execute organic marketing strategies and roadmap that leverage data driven insights with key business partners across the organization.
• Evangelize and educate stakeholders throughout the organization by sharing the opportunity of SEO within several disciplines (UX, Marketing, Content, Local, etc.)
• Perform topic and keyword research and competitive analysis to guide SEO strategy across different digital properties.
• Work cross-functionally with product, UX, paid, and brand teams to align SEO with companywide business goals and objectives. Coordinate implementation with internal and external teams
• Champion data-driven testing initiatives to identify opportunities and scale acquisition efficiently
• Develop analysis that provide conclusions into customer behavior and communicate those conclusions clearly with key stakeholders.
• Functions with highest level of autonomy on requests/projects/problems of highly complex business issues
• Uses highly specialized technical skills and industry knowledge to provide leadership to team on project/programs
• Prioritizes individual and team projects based on urgency, complexity, and importance to the enterprise
• Maintains in-depth understanding of product landscape and applications for advanced analytics, as well as attribution management and tracking
• Serves as change advocate, championing initiatives, efforts, and sets direction in area of expertise
• Considered a subject matter resource and maintains relationships by utilizing expertise in one or more areas of digital marketing or performance marketing channels
• Applies business and information technology industry trends and best practices to align to State Farm strategic goals
• Effectively creates and communicates messages/results to wide range of both internal and external audiences
• Recognizes and leverages opportunities to initiate and conduct research for the benefit of the enterprise

• 5+ years of hands-on SEO experience in developing, leading, and implementing SEO strategies and recommendations
• Extensive knowledge of current SEO best practices with strong technical SEO background experience or another area of expertise within SEO (ex: Content, Local, AI/Automation)
• Advanced communication and presentation skills with ability to convey complex ideas to executive level audiences
• Advanced collaboration skills in partnering/working across different business areas (UX, developers, engineers, public affairs, social, etc.) to implement recommended SEO recommendations
• Advanced experience with Google Analytics and Google Search Console tools
• Experience working with technical SEO tools such as Screaming Frog, SEMRush, and Moz
• Professional experience with website analytics tools (i.e. Moz, Google Analytics, etc.)
• Experience optimizing SEO for large scale content management systems such as Adobe Experience Manager
• Excellent analytical, prioritization, organizational, and quantitative skills

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