CRM & Marketing Analytics Assistant Manager

About The Kennedy Center

"I am certain that after the dust of centuries has passed over our cities, we, too, will be remembered not for victories or defeats in battle or in politics, but for our contribution to the human spirit." - President John F. Kennedy

The Kennedy Center is the nation's cultural center and living memorial to President John F. Kennedy. Located on the banks of the Potomac River in Washington, D.C., the Center presents performances across all genres, and is also home to artistic affiliates Washington National Opera and National Symphony Orchestra.

At the Kennedy Center, we strive to foster belonging and empowerment at work. We are able to advance our mission because of our committed and passionate employees. We are fortunate to be able to leverage their diverse perspectives, life experiences and skills to inform how our workplace can be a safe, transparent, and replenishing community. The Kennedy Center is an equal opportunity employer and does not discriminate against any employee or applicant based on race, religion, gender identity, sexual orientation, disability, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.

Mission Statement: As the nation's performing arts center, and a living memorial to President John F. Kennedy, we are a leader for the arts across America and around the world, reaching and connecting with artists, inspiring and educating communities. We welcome all to create, experience, learn about, and engage with the arts.

Why Join Us

We offer a total rewards package to all full-time employees to include:

• Staff offers for discount tickets
• Retirement plan with organization matching (after 1 year of employment)
• Qualifying employer for the Public Student Loan Forgiveness Program (PSLF)
• Commuter programs including pre-tax options for discounted parking and SmartBenefits (WMATA)
• Annual Leave, Sick Leave, and Personal Days available immediately upon hire
• 11 paid holidays per year
• Medical, Dental, and Vision benefits with FSA and HSA options, and paid FMLA
• Flexible work arrangements
• We like to have fun! Check out the Kennedy Center National Dance Day 2024 staff video!

Pay Details

The Kennedy Center strives to design equitable compensation programs. The projected salary range for this position is $55,000 - $60,000, commensurate with experience, and includes a comprehensive benefits package. This is the targeted range of possible compensation for this role at the time of posting. This range may be modified in the future. Base pay within the range is ultimately determined by a candidate's skills, expertise, and experience as it relates to the position qualifications and responsibilities.

Job Description

The Assistant Manager, CRM & Marketing Analytics supports the Manager, CRM Strategy & Marketing Analytics, in analyzing performance data, executing data-driven marketing strategies and optimizing audience engagement through effective use of CRM systems. This position is responsible for building and maintaining CRM lists for the marketing strategy team, enabling targeted campaigns and precise audience segmentation. Reporting to the Manager, this role plays a critical part in ensuring the accuracy, efficiency, and effectiveness of CRM operations and marketing analytics, while contributing to the overall revenue and success of the Kennedy Center's marketing efforts.

Key Responsibilities

CRM List Building & Data Management

• Build and maintain CRM lists in Tessitura for targeted marketing campaigns, ensuring accurate audience segmentation for email, direct mail, and other initiatives.
• Collaborate with the marketing strategy team to gather requirements for audience segmentation and ensure timely delivery of lists for campaigns.
• Conduct regular audits of CRM data to maintain accuracy and data integrity, working closely with the IT and Business Intelligence teams as needed.

Analytics Support

• Assist the Manager in analyzing campaign performance data and generating actionable insights to inform marketing strategies.
• Provide regular reports on key metrics such as audience engagement, sales performance, and campaign effectiveness.
• Contribute to audience research initiatives by compiling and organizing data for analysis and reporting.

Cross-Functional Collaboration

• Work closely with the marketing strategy team to ensure CRM and analytics needs are met for all programs and campaigns.
• Partner with the IT and Business Intelligence teams to implement system updates and enhancements that improve CRM functionality.
• Support institutional goals by collaborating on cross-departmental projects requiring data-driven insights.

Other Duties as Assigned.

Key Qualifications

• Bachelors degree preferred; must have at least three years professional experience in analytics, marketing or performing arts management.
• Experience in supporting CRM campaigns and marketing analytics
• Must be comfortable working in a fast-paced team environment. In addition, the candidate must possess strong interpersonal skills and have the ability to produce effective oral and written communications. The person must maintain a high level of productivity and have increased attention to detail. They must also possess advance capabilities with standard personal computing programs. A working knowledge of CRM systems, Tessitura preferred.

Additional Information

Travel up to 2% may be required.