Director, Engagement Strategy

IPG Health
parental leave
United States, New York, New York
622 3rd Avenue (Show on map)
Feb 12, 2025
Job Description About the Job As a Director of Engagement Strategy, you will collaborate with senior healthcare clients to develop innovative engagement plans, driving value through dynamic brand experiences. You'll leverage research, insights, and customer journey mapping to craft omnichannel strategies that bring brand promises to life. Working closely with cross-functional teams, you will foster creative problem-solving, influence departmental excellence, and mentor talent. As a rising agency leader, you'll drive business outcomes, advocate for the department, and stay ahead of industry trends. A Day in the Life Oversee day-to-day activity on assigned accounts, creating project briefs and driving strategic engagement deliverables. Serve as day-to-day lead on select accounts with minimal senior supervision. Develop and maintain positive relationships with cross-functional teams (account management, strategic planning, media, creative). Build strong partnerships with senior marketing clients, providing strategic guidance and synthesizing diverse insights into actionable plans. Marry strategic and creative aptitude to craft impactful engagement strategies, providing expertise on on- and offline channels. Ensure quality of strategic and creative products as a key engagement team member. Manage and mentor junior-level engagement strategists, fostering career development. Evangelize engagement strategy's value, directing accounts on opportunities and collaborating with agency stakeholders to drive business outcomes. Stay up-to-date on industry trends, applying knowledge to engagement strategies and presenting ideas and strategies to clients, stakeholders, and internal teams. What You Will Need Bachelor's degree in Marketing or related field (Master's degree preferred). 6+ years of healthcare marketing experience. Proficiency in Microsoft Office (Word, Excel, PowerPoint) with ability to create complex presentations. Experience with brainstorming software (Stormz, Miro, Mural) and online collaboration platforms (Zoom). Exceptional written and verbal communication skills, with ability to present in high-pressure situations. Strong active listening skills, with a collaborative and constructive working style. Proven ability to influence others within and beyond the department, with demonstrated tact and relationship-building skills. Highly accountable for deliverables, with unwavering personal integrity, strong problem-solving skills, and adaptability to learn new tools and methodologies. Ability to navigate conflicts constructively and train others on online collaboration platforms and tools. Our Global Benefits My Time Off (MTO) - our flexible approach to time off that allows you to take the time you need and enjoy it! Career Progression - we offer personalized development opportunities and clear career pathways. Health and wellbeing programs that provide you access to different services and offerings to prioritize your health. Company Savings Plans to help you plan for the future. Parental Leave benefits for all new parents. Salary $130,000 to $180,000 annually The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications. About the Agency https://www.area23hc.com/ Part of the IPG Health network, AREA 23 is a full-service agency focused on pushing creativity and invention in healthcare marketing to new heights. Its "What If" way of working provides a framework for breakthrough ideas that truly drive innovation and keep clients ahead of industry trends. AREA 23 has been consistently recognized with the highest industry awards and honors including three Grands Prix at Cannes Lions and "Healthcare Agency of the Year" at Cannes Lions in 2017, 2020/2021 and 2022, and "Global Health Agency of the Year" and "Global Pharma Agency of the Year" at the 2022 London International Awards. The agency was also recognized as the #1 most creative agency in the world on The Drum's 2023 World Creative Rankings - the first time a healthcare agency has secured the top spot in the U.S. and global leaderboards. For U.S. Job Seekers It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.