Associate Director, Engagement Strategy

IPG Health
parental leave
United States, New York, New York
100 West 33rd Street (Show on map)
Feb 12, 2025
Job Description About the Job Crafts innovative plans for healthcare clients as an Associate Director of Engagement Strategy, driving value through dynamic brand experiences that resonate with targets. You'll dive deep into foundational strategy elements, leveraging research and insights to develop customer journeys and activation points. Collaborating with diverse experts, you will distill complex ideas into actionable plans, showcasing how all channels and platforms unite to bring the brand promise to life. With a creative and flexible approach, you'll facilitate workshops, develop engagement ecosystems, and drive project briefs that spark meaningful connections. A Day in the Life Oversee day-to-day activity on assigned accounts, creating project briefs, and collaborating with larger brand teams to examine and recommend engagement strategies. Develop collaborative relationships with account management, strategic planning, media, creative counterparts, and senior marketing clients. Synthesize insights into actionable plans to drive brand goals, marrying strategic and creative aptitude to create meaningful engagement strategies. Provide insights into the value and limitations of on and offline channels. Serve as a key engagement team member on the brand team, ensuring quality strategic and creative products, and lead accounts with limited supervision. Present ideas to clients, support senior team members on new business pitches, and mentor junior-level engagement strategists. Work closely with all stakeholders, agency-wide, to drive results and growth. What You Will Need Bachelor's degree in Marketing or related major (preferred), with 4+ years of experience in Healthcare marketing. In-depth knowledge of Microsoft Office, particularly PowerPoint, Word, and Excel, with the ability to build complex stories and presentations. Extremely strong written and verbal communication skills, with the ability to present in high-pressure situations, including new business pitches. Good active listening skills, with a collaborative working style, and ability to work constructively through conflicts. Proficiency in brainstorming software such as Stormz, Miro, and/or Mural, and ability to independently run workshops on online collaboration platforms like Zoom. Ability to guide junior team members through new projects, and prioritize their learning and development. Our Global Benefits My Time Off (MTO) - our flexible approach to time off that allows you to take the time you need and enjoy it! Career Progression - we offer personalized development opportunities and clear career pathways. Health and wellbeing programs that provide you access to different services and offerings to prioritize your health. Company Savings Plans to help you plan for the future. Parental Leave benefits for all new parents. Salary $120,000 to $160,000 annually The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications. For U.S. Job Seekers It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. Salary $120,000.00 - $160,000.00 The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications. About the Agency https://www.fcbhealthny.com/ Part of the IPG Health network, FCB Health New York is a full-service agency with more than 40 years of experience marketing to healthcare professionals, patients and consumers. As a creative collective that believes in a never finished process with a passion for growth, driving business forward is in the agency's DNA. With a client roster comprised of top brands both big and small, FCB Health New York is constantly innovating and creating highly effective solutions that accelerate their impact on the world. The agency has earned a steady stream of industry accolades year after year from Cannes Lions to Clio Health, to the Manny Awards. For U.S. Job Seekers It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.