Performance Marketing Manager

Guayaki
paid time off
United States, California, Los Angeles
215 Rose Avenue (Show on map)
Feb 12, 2025
We are seeking a highly motivated and results-driven Performance Marketing Manager to lead and optimize our affiliate and paid media initiatives across multiple channels. This individual will be instrumental in executing strategies that support organizational objectives that align with our brand's voice, ensuring campaigns remain authentic, relevant, and cutting-edge. The ideal candidate is a creative and analytical problem-solver who thrives in a fast-paced, dynamic environment and is passionate about pushing the boundaries of performance marketing. To perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.This a hybrid position, and this person will be expected to be in our Venice Beach office at least 2-3 times a week. How you'll help: Paid Media Strategy & Execution: Lead media purchasing strategy across platforms such as Google, Meta, TikTok, YouTube, Pinterest, and other emerging channels. Develop customized approaches to drive brand awareness, customer acquisition, and revenue. Affiliate Marketing Leadership: Drive and scale our affiliate marketing efforts, with a particular focus on Amazon growth, ensuring campaigns meet or exceed targets for ROI, growth, and engagement. Retailer Marketing: Collaborate with Shopper Marketing team and retail partners to develop and execute paid media and promotional strategies that align with the broader business goals. Influencer Marketing Consultation: Collaborate with the Communications and Organic Social teams to consult on and support the execution of influencer marketing strategies that drive engagement and resonate with the brand's core audience. Influencer Marketing Strategy: Own the influencer marketing strategy from concept to execution. Work with the Communications and Organic Social teams to identify key influencers, manage partnerships, and ensure influencer content is aligned with brand messaging while driving engagement and conversions. Boosted Organic Social: Collaborate with the Organic Social team to identify high-performing organic content and implement paid amplification strategies across platforms. Ensure that boosted posts stay true to the brand's voice and engage the right audience to maximize reach and conversions. CRM & Data-Driven Targeting: Lead the selection and onboarding of a CRM agency or consultant to support data-driven targeting, conversion optimization, and revenue generation through paid campaigns, as we continue to build and enhance our customer database. Campaign Analysis & Optimization: Monitor, analyze, and report on campaign performance to senior leadership and stakeholders, providing actionable insights and recommendations for optimization. KPI & Goal Setting: Establish performance benchmarks and continuously track KPIs, such as ROAS, CTR, LTV, CPA, etc., ensuring all initiatives are aligned with organizational growth objectives. Additional Responsibilities: Create impactful, strategic marketing presentations utilizing data, insights, and storytelling. Support creation of a performance dashboard to help entire organization understand performance marketing ROI. Assist in the development and management of the annual performance marketing plan and budget. What you'll bring to the table: *Experience* Bachelor's degree in Marketing, Business, or a related field. The ideal candidate has 3+ years of relevant performance marketing experience within the CPG industry (F&B experience preferred). Proven experience in managing and optimizing paid media campaigns across platforms such as Google Ads, Meta Ads, other social platforms (TikTok, LinkedIn, X), programmatic advertising, and DSPs (e.g., The Trade Desk), Experience with affiliate marketing, retargeting, and partnership programs. Familiarity with search engine marketing (SEM) and search engine optimization (SEO) strategies. Experience developing and executing A/B tests and other experimentation to improve performance. Expertise in audience segmentation, targeting, and budget allocation. Proven track record of scaling campaigns while maintaining cost efficiency. *Knowledge, Skills & Abilities* Strong verbal and written communications skills. Strong analytical skills and the ability to interpret data to inform campaign optimizations. Deep knowledge of marketing attribution models (e.g., first-click, last-click, multi-touch) and conversion tracking tools such as AppsFlyer, Adjust, or similar. Reliable, team player who has an ability to communicate effectively. Strong collaborative nature: ability to work in a cross-functional team environment. Is curious and takes initiative, develops, and seeks out creative and innovative ideas with strong project management skills. Ability to thrive in a fast-paced environment and handle complex, omni-channel campaigns efficiently. What we offer: The pay range for this role is an estimate based on a wide range of compensation factors; actual pay offered may vary based on (but not limited to) work experience, education and/or training, critical skills, and/or business considerations. Sales commissions and/or variable pay plans are also offered depending on the position (ex: monthly, quarterly, annual bonuses). Additionally, we offer a competitive benefits package including top-tier benefits, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off, as well as opportunities for career growth and advancement within our team! Salary Range $87,000 — $114,000 USD At Guayaki Yerba Mate, we're more than just a beverage company: we believe yerba mate culture allows us to "COME TO LIFE" together and is an invitation to personal, social, ecological and cultural regeneration. Market Driven Regeneration is Guayaki Yerba Mate's business model that aspires to create a net positive impact in the world throughout our operations and supply web. It influences the ingredients we source and products we make, distribute, and sell in order to have a positive impact on people and the planet throughout our business. As our team expands, we are looking for people to join us who are committed to this aspiration and believe a better world is possible. Our company culture is driven by collaboration, support and teamwork which allows us to grow together. We believe that learning from different perspectives and seeking shared solutions together is an opportunity to grow both individually and as an organization. As an international company rooted in yerba mate native to South America, our people come from different cultures and backgrounds that are welcomed and valued. We question the status quo and seek innovative solutions to help drive the global regenerative business movement. We invite individuals to join our team who embracework as a collective and aspire to using business as a force for good. More about who we are: Yerba mate. We love it, we drink it, but what, exactly, is it? Guayaki Yerba Mate started in 1996 as a passion, guided by a purpose and transformed into a brand with the goal of bringing yerba mate to more people. Known to provide a smooth energy boost and improved focus, yerba mate comes from the naturally caffeinated leaves of a species of holly tree found deep in the Atlantic Rainforest of South America and naturally contains a combination of caffeine (also found in coffee), theobromine (also found in chocolate) and polyphenols (also found in green tea) offering a unique beverage experience. Guayaki Yerba Mate offers a variety of options to meet energy and refreshment needs through a robust portfolio of ready to drink beverages and traditional loose-leaf products. Brewed with yerba mate and infused with real fruit juices and herbs, Guayaki Yerba Mate is proudly sourced with regenerative, organic and fair-trade certified ingredients. To learn more about our impact, check out our Impact Report at: impactreport.guayaki.com Guayaki Yerba Mate is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be treated with respect and receive consideration for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, uniform service, Veteran status, age, or any other protected characteristic per federal, state, or local law, including those with a criminal history, in a manner consistent with the requirements of applicable state and local laws, including the CA Fair Chance Initiative for Hiring Ordinance.