Digital Marketing Analyst

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other-that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page.

The Role in Brief:

Digital Marketing Analyst

The Digital Marketing Team within Advancement Marketing Services manages digital deployments via social media and digital support for major fundraising campaigns on behalf of various university, college, and K-12 partners. This team is hiring a Digital Marketing Analyst to assist the team with setting up monitoring, tracking, and reporting for digital advertising campaigns and user journeys. While closely working with a cross functional team of strategists and creatives, the analyst's contribution will produce the data insights that visually show the results of campaign efforts (conversions) and report back clearly (user journeys). The analyst will also produce reporting for other teams within Advancement and support digital advertising deployments on various platforms such as Meta, Instagram, LinkedIn, and Google.

This position will be based in Richmond, VA or Washington, D.C.

Primary Responsibilities:

• Work within our digital marketing strategist team to build an understanding of user behavior on partner websites
• Measurement & Analysis: Collect, analyze, and report on data such as traffic, user behavior, conversion activity, and site performance.
• Create measurement plans (i.e., audience selection, segmentation, and evaluation) to improve customer experience & support business objectives.
• Campaign Reporting & Channel Optimization: Conduct ad hoc analyses that will advise the digital marketing team to optimize performance.
• Campaign User Tracking and Analytics Management: Implement and maintain site tagging and methodology to ensure accurate and complete measurement. Partner with cross-functional teams to ensure the right tracking is in place to measure the success of initiatives and manage digital data governance.
• Campaign Reporting: Visual presentations identifying user-behavior to conversion
• Monitor and report campaigns across Facebook, LinkedIn, and Google Ads
• Work with data team(s) to build a bridge between digital ad metrics and partner campaign metrics

Basic Qualifications:

• Bachelor's degree
• Knowledge of digital advertising on multiple platforms
• Expertise in Google Tag Manager, Google Analytics, conversion tracking and pixel tracking.
• Experience developing report presentations
• Intermediate knowledge of excel
• Proven ability to manage several projects simultaneously

Ideal Qualifications:

• At least 2 years of conversion tracking across multiple platforms in which includes, sales and purchase amounts (conversion values) were setup and tracked.
• Comprehensive knowledge and experience in web analytics platforms Google Analytics (Ga4), Google tag manager
• Knowledge of HTML, CSS, and JavaScript
• Experience leveraging widely used reporting/data visualization tools (Ex: Tableau, Google Data Studio, etc.)
• Knowledge of SQL, Jira and Snowflake
• Demonstrated ability to manipulate, analyze, and interpret large amounts of data from multiple sources, organize findings, and translate into actionable outcomes
• Ad conversion tracking and retargeting tags to Google Tag Manager
• Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB's DE&I Promise

If you've reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome diversity of background and experience. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Compensation:

The anticipated starting salary (base) range for this role is $55,000 - $67,500 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.

Benefits:

This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.

At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don't discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.