Product Marketing Manager

T-MOBILE USA, Inc.
$93,700 - $169,100Corporate Bonus Target: 15%
life insurance, vision insurance, flexible benefit account, paid time off, paid holidays, tuition assistance, 401(k)
United States, Washington, Bellevue
3655 131st Ave Se (Show on map)
Feb 05, 2025
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! As a Product Marketing Manager you will be part of a team driving the strategy, business models and business results for one of our several strategic and industry defining products like Satellite coverage, handset insurance, secuirty products etc. You will be responsible for laying out the vision, roadmap, strategy, value props, positioning and marketing plans for your products and will partner with our insigths, product, GTM and sales teams to bring innovative products and experiences to market while also being the marketing lead for all our channels (retail, digital, care, direct selling) As part of this role you will also work to define the optimum customer journeys across channels (retail, digital, care, direct selling) from purchasing the product, to onboarding, to filing claims and retention in collaboration with various cross functional teams like base managaement, product and channel teams To be successful in this role, you will be a strategic thought leader with a growth mindset. You will act as a consumer advocate and will have strong business and analytical acumen, understanding of industry landscape, consumer insights & drivers, and ability to deal with uncertainty while building concepts and value props from scratch and also managing the products through their lifecycle including EOL You will have a knack for partnering with cross-functional teams, building new business models and have strong analytical, writing and presnetation skills. You will be well rounded, with consumer marketing and technical acumen and will always prioritize customers benefits and experiences. Your tenacious approach to taking smart risks, trying new things, and iterating will help us deliver on our goals with start-up speed. E-commerce and consumer UX/UI experience is a plus. Job Responsibilities: Collaborate with Insights, Analytics, strategy and product teams to develop and test concepts, product features and experiences based on customer insights, behaviors, industry landscape & business needs. Develop Strategy, Marketing & GTM plans that outline insights, audiences, value prop, positioning, messaging and financial benefit to support launching new products & value props. Engage with product, technical and other teams on validating feasibility. Support launch planning and orchestrates execution of the commercial release of new products and Go-To-Market (GTM) strategy. Collaborate to build effective sales tools, training materials, FAQS that enable sales, and partners to sell effectively and also author original content that will be used to create whitepapers, videos, blog posts. Works across the team and cross-functionally to monitor and report on industry trends, business performance, KPIs and communicate results of related sales and marketing efforts to key stakeholders. Liaisons with leadership to drive the right pricing and promotional mix that meet business objectives while maximizing revenue and margins. Uses business and financial analysis to drive strategy, product retention and support incremental programs for up-sell/cross-sell strategies Also responsible for other Duties/Projects as assigned by business management as needed. Education: Bachelor's Degree Marketing, Business, Communications, or relevant field of study such as Computer Science (Required) Work Experience: 5+ years' experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue (Required) Knowledge, Skills and Abilities: Go-to-market Strategy: Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales (Required) Consumer Segmentation & Insights: A strong technical foundation, including experience working with Unified Communications products A strong foundation of looking through the lens of customer types to identify key opportunities and areas of focus. The ability to use consumer insights to develop segment-specific solutions and compelling value propositions to solve customer pain points (Required) Customer Engagement Extensive customer interaction experience and customer success storytelling (Required) Communication: Strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills (Required) Presentations (Required) Copywriting (Required) Editing (Required) Project Management: Proven interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales (Required) UX & Digital Flows: Experience working on UX, designs and digital flows (Required) Consumer Technology: Deep passion for consumer technology (hardware, software, apps, digital services), current market trends, and experience using customer insights to improve customer experiences with products. (Preferred) Product Management : Strong understanding of the product development lifecycle for products and services. Experience developing product marketing plans and managing a product through its entire lifecycle from inception to launch to end of life. (Required) * At least 18 years of age * Legally authorized to work in the United States Travel: Travel Required (Yes/No): DOT Regulated: DOT Regulated Position (Yes/No):No Safety Sensitive Position (Yes/No):No Base Pay Range: $93,700 - $169,100 Corporate Bonus Target: 15% The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here. At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out www.t-mobilebenefits.com. Never stop growing! As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladder-it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growth-and we applaud it. You're unstoppable! T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated. Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.