Director, Marketing Communication and Events

Thank you for your interest in becoming part of the team at Legrand!

DUTIES AND ACCOUNTABILITIES

• Drives overall marketing communication, campaigns, and events/experience strategy via a deep understanding of current and prospective customer audiences, their needs and how they buy.
• Collaborates effectively with Product, Creative, Channel, and Digital Marketing teams to implement and manage strategies and actions supporting customer needs and business requirements.
• Formalizes and communicates world-class campaigns and communications with compelling benefits and meaningful requirements for key customer audiences.
• Manages content strategy and promotion for omni-media execution to key customer audiences and sales representatives.
• Translates strategic growth objectives into tactical plans, calendars and roadmaps, implementing accordingly within planned budget levels.
• Defines targets and monitors performance metrics to optimize acquisition, conversion, retention, share of wallet, and effectiveness.
• Champions, embraces and adopts new processes and automation for effectiveness.
• Continuously drives team to create, enhance and refresh content to increase value for the customer
• Collaborates effectively in the development of Go-To-Market (GTM) planning, execution of vertical strategic initiatives, branding, market requirements and strategic partner relationships.
• Oversees both internal and external corporate communications and public relations, aligning with parent company on messaging.
• Oversees the development of relevant multi-brand and solutions sales tools that support the selling process and differentiate Legrand | AV products and solutions in the market.
• Collaborates on execution of end-user focused materials that are geared for pull-through marketing to improve awareness, drive demand and build sales pipeline.
• Seeks out, shares and leverages voice of the customer (VOC) insights to identify and differentiate existing and potential marketing efforts tailored to customer needs.
• Defines and executes a customer event and experience strategy.
• Drives commercialization of Corporate Social Responsibility (CSR) story the division and brands
• Manages the oversight of all social media for Legrand | AV and the brands.
• Manages activities, deliverables, contracts, and invoicing for outside vendors and agencies.
• Adheres to all policies, procedures and business ethics.
• Maintains company quality and legal compliance by adhering to internal approval processes on all applicable materials; initiating corrective action to ensure materials stay up to date.
• Understands workplace hazards and takes steps to proactively prevent and report hazards or injuries in the workplace. Cooperates in Safety Programs, initiatives, and investigations
• Demonstrates our five core values of Integrity, Customer Responsiveness, Innovation, Passionate Contribution & Empowerment and Continuous Improvement.

Leadership:

• Develops and implements goals, objectives, processes; analyzes and recommends strategies to improve effectiveness; evaluate reports, decisions, and results in relation to established goals.
• Effectively inspires, empowers through supportive accountability, and influences a team of direct and indirect reports. Monitors workloads; provides or arranges for back-up/additional resources as needed; strives to build an inclusive and positive culture.
• Responsible for all aspects of performance management including interviewing, training, performance evaluations, corrective action plans and recognition for direct reports.
• Provides effective, constructive and appropriate feedback and leadership to direct reports to foster positive, team atmosphere; ensures personal and professional development of direct reports.
• Manages budget and provides guidance to team on a monthly basis.
• Initiates and assists with the creation, development, and implementation of processes and procedures.
• Consistently supports compliance by maintaining the privacy and confidentiality of information, protecting the assets of the organization, acting with ethics and integrity, reporting non-compliance, and adhering to applicable federal, state and local laws and regulations, and policies and procedures

If you'd like to work in a fun, creative, business-casual environment that offers a comprehensive benefit package, we encourage you to apply!

Legrand is an equal employment opportunity employer.

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