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Manager, GTM Tools & Operations

New Balance Athletics, Inc.
medical insurance, life insurance, vision insurance, parental leave, short term disability, tuition reimbursement, 401(k)
United States, Massachusetts, Brighton
Jan 28, 2025

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:

The Manager Go-To-Market (GTM) Tools & Operations will support operations and logistics for Footwear, Apparel and Accessories GTM Strategy. This role will provide continued evolution and ongoing GTM Strategy support for digital tool integration, coordinate cross-functional delivery of Global Sell-In deliverables, and maintain transparency with key operational stakeholders (Product Ops, GTM execution, Merch Ops, Marketing Ops, Design and Digital Ops) on key dates and deliverables for GTM milestones.

MAJOR ACCOUNTABILITIES:

Support operations and logistics for Footwear, Apparel and Accessories GTM strategy
  • Schedule, drive agenda, and facilitate Footwear, Apparel and Accessories GTM milestone kick-off meetings
  • Create templates for strategic Footwear, Apparel and Accessories Product Creation content supporting GTM milestones.
  • Provide additional logistical support as needed (meeting coordination, distribution for key milestone meetings, management of GTM SharePoint site)
Manage continued evolution and day-to-day administration of GTM digital tools
  • Merchandising and Product Management system
  • Attend weekly data attribute review board meetings as GTM representative to ensure new requests align with GTM process.
  • Attend bi-weekly GTM/Business Change Team and Product Creation Sprint Review meetings to review upcoming system changes and impact to GTM milestones.
  • Digital Asset Management (DAM) Portal build-out for major milestone meetings
  • Directly manage administration associate(s)
Coordinate Global Sell-In deliverables
  • Cross-functional coordination with Global Brand Marketing, Merchandising, Visual Merchandising and Product Management to create and deliver sell-in content.
  • Create Widen Portal and upload content for sell-in delivery
  • Create templates and coordinate delivery of Category Resource Decks
Maintain transparency with key operational stakeholders (GTM Strategy, Global Merchandising, Global Brand Marketing, GTM Operations, Product Creation, Visual Merchandising)
  • Distribute weekly communication summarizing key GTM dates and deliverables to Global teams.
  • Provide GTM Strategy representation in weekly Apparel GTM Calendar review sessions
  • Manage ongoing timeline, deliverables, and communication for key Merchandising deliverables due in Merchandising and Procut Management system to support GTM milestones
  • Maintain organization, content, and storage of shared GTM SharePoint site

REQUIREMENTS FOR SUCCESS:

  • BA with 7 years of related Product Management, Operations, Consulting or Strategy experience
  • Creative energy and thought leadership for complex, matrixed organizations
  • Ability to be detail oriented and manage multiple priorities to accomplish tasks simultaneously under tight timelines
  • Self-motivated with the ability to work independently and willing to take a hands-on approach and help the team to drive success
  • Ability to effectively communicate and partner with multiple stakeholders
  • Comfortable operating in ambiguity
  • Strategic Planning skills


Regular Associate Benefits

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.

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