Marketing and Communications Program Manager

University of North Carolina - Chapel Hill

remote work

United States, North Carolina, Chapel Hill

104 Airport Dr (Show on map)

Jan 24, 2025

Posting Information

Department	Wm Ida Friday Ctr-Cont Educ-527500
Career Area	Public Relations/Communications/Marketing
Posting Open Date	01/23/2025
Application Deadline	02/06/2025
Open Until Filled	No
Position Type	Permanent Staff (EHRA NF)
Working Title	Marketing and Communications Program Manager
Appointment Type	EHRA Non-Faculty
Position Number	20013378
Vacancy ID	NF0008864
Full Time/Part Time	Full-Time Permanent
FTE	1
Hours per week	40
Position Location	North Carolina, US
Hiring Range
Proposed Start Date	03/03/2025

Position Information

Be a Tar Heel!	A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation's top public universities. Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn. One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community. University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.
Primary Purpose of Organizational Unit	The William and Ida Friday Center at the University of North Carolina at Chapel Hill is dedicated to lifelong learning, community engagement, and intellectual enrichment. It houses the Friday Conference Center, a leading venue for academic, professional, and community events; Community and Continuing Education Programs (including BRIDGES, Paralegal, Friday Center Lecture Series, Celebration of Black History Program, and the annual MLK Memorial Celebration); and serves as the administrative home for the Retired Faculty and Professionals Association (RFPA). Through its services, the Friday Center provides opportunities for learning, collaboration, and engagement to meet the needs of diverse audiences.
Position Summary	The Marketing and Communications Program Manager plays a pivotal role in advancing the Friday Center's mission by leading its marketing and communications efforts. Reporting to the Director of the William & Ida Friday Center, this position balances strategic oversight with hands-on execution to implement and evaluate initiatives that elevate the Friday Center's visibility and impact. Key responsibilities include: Developing and executing marketing strategies to support the Friday Conference Center and Community and Continuing Education programs. Creating and managing digital content, including website updates, social media campaigns, and email marketing. Overseeing brand management to ensure consistency across all communication channels. Conducting market research and analyzing campaign performance to inform data-driven decision-making. Writing and editing content for newsletters, press releases, promotional materials, and leadership communications. This role requires a combination of creativity, strategic thinking, and technical expertise to align marketing efforts with organizational goals and to engage a diverse range of audiences effectively. This position may be eligible for a hybrid work arrangement that may include a partially remote work location, consistent with System Office policy. UNC Chapel Hill employees are generally required to reside within a reasonable commuting distance of their assigned duty station.
Minimum Education and Experience Requirements	Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Required Qualifications, Competencies, and Experience	Demonstrated experience in planning, implementing, and evaluating marketing campaigns. Strong organizational ability and attention to detail. Excellent oral and written communication skills, with the ability to craft clear, audience-focused messaging. Proven track record of developing and executing marketing strategies and tactical implementation. Strong project management skills, including follow-through, time management, and the ability to balance multiple tasks and priorities effectively. Ability to work both independently and collaboratively as part of a team.
Preferred Qualifications, Competencies, and Experience	Familiarity with digital marketing tools and practices, including Google Ads, social media, email marketing, and SEO. Basic familiarity with Adobe Creative Suite tools (e.g., Photoshop, InDesign) or similar design software. Strong analytical skills, with the ability to track and evaluate campaign performance to inform marketing strategies. Experience managing third-party vendor relationships and partnerships. Understanding of lead generation strategies and achieving measurable marketing results.
Special Physical/Mental Requirements
Campus Security Authority Responsibilities	Not Applicable.
Special Instructions	Please submit two examples of a recent newsletter, blog post, social media post, reel, or press release that demonstrate your experience in brand marketing and storytelling in the media presentation of the application.
Quick Link	https://unc.peopleadmin.com/postings/295558

Posting Contact Information

Department Contact Name and Title
Department Contact Telephone or Email
Office of Human Resources Contact Information	If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (919) 843-2300 or send an email to employment@unc.edu Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status.
Equal Opportunity Employer Statement	The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or status as a protected veteran.