Director, Shopper & Customer Marketing

Director, Shopper & Customer Marketing

Caring for skin means caring for people.

It all started with a pharmacist and a dream almost 140 years ago. Today, Beiersdorf is a global company with iconic brands - Coppertone, Aquaphor, Eucerin and NIVEA - focused on providing innovative, clinically-proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries - making people feel comfortable in their own skin.

At Beiersdorf, we care beyond skin. We care for people - our employees, our customers, our consumers and our communities - and our planet. We know that diversity of thought, backgrounds, experience and perspective enriches our culture and fosters innovation and ingenuity. We know that responsibly-sourced, sustainable products and packaging make for a more sustainable future. And we know that when your skin feels better, you feel better.

A welcoming workplace that offers personal and professional growth for all individuals.

• A welcoming workplace that fosters diversity, inclusion and belonging where every team member feels valued, respected, and supported
• Forward-thinking teams that enjoy challenging work and the ability to make an impact
• A dynamic community of life-long learners that values competence, proficiency and the ability to learn as well as hard skills and established expertise
• A purpose-led company that cares about your personal and professional development with the right balance of structure and flexibility to thrive
• A collaborative culture that leads with care, trust, simplicity and courage

Unique benefits that consider the whole person.

We understand that you have a life outside of work, and we support you with unique benefits including:

• Generous and flexible PTO policy
• Summer Friday hours
• Paid Parental Leave
• Comprehensive Wellness and Benefits program
• Cash Balance Plan (similar to a pension)
• 401k match
• Growing number of Employee Resource Groups or affinity groups - to cultivate important connections and belonging with other colleagues
• Dynamic work model - a hybrid of 3 days in-office collaboration and 2 remote focused work days.

Experience, skills and competencies that lend themselves to this role:

We know that experience comes in all forms and we're not necessarily looking for individuals who can start fast ('check all the boxes') but may bring a unique blend of competence and capabilities that can grow into a role and/or bring news skills to the team.

The Director, Shopper and Customer Marketing position is critical in developing and driving shopper engagement and conversion by delivering impactful, insightful, and precision targeted activations along the omni-channel shopper journey, with an increased focus in driving premiumization of in-store POS excellence.

• Lead and elevate a Shopper Team with the strategy, development, execution, and creation of Shopper Marketing, Value-Added Services (VAS), and National Promotions teams to deliver seamless omni-channel activations across all brands and retailers.
• Drive and implement shopper annual planning process and serve as Shopper voice across IAT / Brand integration and planning
• Lead agency partners across Shopper Marketing and VAS executions
• Elevate Point of Sale (POS) execution by aligning with global guidelines, improving retailer-specific strategies, and ensuring consistent and impactful consumer touchpoints.
• Provide Sales/trade expertise in the proposal, acceptance, execution and management of all programs and supporting materials and ensure alignment across all sales and marketing teams for field sales execution to obtain profitable results
• Co-develop, with Marketing, an annual volume and spending plan for the category and brands. Oversee shopper marketing and promotional fund allocation and targets, communicating results of programs, and using data to continuously improve programs
• Track performance, on an ongoing basis, to ensure that volume goals are achieved within spending parameters. Incorporate review of problem/opportunity markets with focus on development of action plan to address, as integral part of the planning process.
• Train, develop, and inspire a high-performing team to deliver innovative and effective shopper marketing solutions.

• Bachelor's degree/ MBA preferred
• Minimum of 10+ years experience in fast moving consumer packaged goods environment with sales and/or marketing experience (SCM experience preferred)
• Beauty/premium beauty category experience preferred
• Strong leadership qualities and experience leading a team
• Experience using syndicated data sources such as Nielsen and/or IRI
• Agency management experience
• Adept at analyzing and applying Consumer/Shopper Insights in Category Management sales stories and Category Management strategies
• Ability to create compelling and insightful sales presentations
• Strong knowledge of marketing and sales principals, as well as strong strategic and analytical skills
• Excellent communication skills and interpersonal skills
• Must be action-oriented, organized, demonstrating the ability to lead and motivate others
• Proficient knowledge and use of MS Office. SAP experience beneficial.

At Beiersdorf, we embrace Diversity and aim to provide equal opportunities to all of our applicants - regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates). For instance, please feel free to upload your CV without a picture.

• Winner of Comparably's Award for Best Company Outlook 2024
• Winner of Comparably's Award for Best Sales Team 2023, 2024
• Winner of Comparably's Award for Best Leadership Teams 2023
• Winner of Comparably's Award for Best Company Culture 2023
• Winner of Comparably's Award for Best Company Compensation 2022, 2023
• Winner of Comparably's Award for Happiest Employees 2022,2023
• Winner of Comparably's Award for Best Company for Diversity 2022
• Beiersdorf North America is ranked in the top 5% of companies for CEO rating on Comparably
• Beiersdorf North America is ranked in the top 10% of companies for Leadership rating on Comparably

Check us out on Comparably: https://www.comparably.com/companies/beiersdorf

Having trouble applying? Go to www.BeiersdorfUSA.com to search our careers page. Beiersdorf is an Equal Opportunity Employer.

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