Lifecycle Marketing Specialist - Expansions

Rover
vision insurance, 401(k)
United States, Washington, Seattle
Jan 15, 2025
Who we are: Want to make an impact? Join our pack and come work (and play!) with us. We believe everyone deserves the unconditional love of a pet-and at Rover, our mission is to make it easier to experience that love. Founded in 2011, the Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe. We empower our community of trusted pet sitters and dog walkers to run their own pet care businesses on Rover with the tools and security of a global company to back them. Headquartered in Seattle, Washington, we work closely with our teams in Barcelona, San Antonio, Spokane, and remote locations. We've got a reputation for being a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington's Best Workplaces in the Puget Sound Business Journal. We're an agile, fast-growing company, and our leadership comes from some of the world's most respected tech companies. At Rover, our furry coworkers are just as important as our human ones-and we wouldn't have it any other way. Along with making the joys of pet parenthood more accessible, we're committed to fostering a diverse, inclusive, and welcoming community of pet people-and that starts with our employees. About the team: We are a highly productive global team consisting of customer journey advocates, lifecycle strategists, and operational programmers. Our primary objective is to connect pet parents with pet sitters and dog walkers. Beyond that, we develop strategic customer-centric go-to-market plans to engage and retain our pet parents and sitters. The Lifecycle Marketing team is responsible for enhancing the customer messaging experience across email, mobile, and web, contributing to the overall end-to-end customer journey and experience. Who we're looking for: Rover is seeking a dynamic and detail-oriented Lifecycle Specialist to join our team and support our Pet Owner Communications strategy for new business lines and expansions. In this role, you will play a key part in driving business growth by executing initiatives across all lifecycle stages (Acquisition, Engagement, Retention) while ensuring smooth operational execution. You will collaborate closely with the entire Lifecycle Marketing team and key stakeholders to define project scopes and plans, contribute to technical execution (including campaign and audience building), and provide oversight to ensure projects are delivered on time and at the highest quality. Success in this role will require effective communication, proactive risk management, and the ability to manage multiple priorities in a fast-paced environment. As part of the role, you aren't intimidated by juggling multiple projects and have sharp attention to detail; nothing slips through the cracks on your watch. You are an adept problem solver and cross-functional communicator. You thrive in a high-energy, goal-oriented environment and are constantly seeking opportunities to learn and hone your marketing skills. This role will report to the Manager II, Lifecycle Strategy, and will also work closely with the Lifecycle Operations team and Manager III, Lifecycle Operations. Your Responsibilities: Execute Pet Owner Lifecycle Journey campaigns from strategy to technical execution. Execute Pet Owner Communication Product GTM strategies for new business lines and expansions. Be an expert on the Pet Owner audience and proactively work with analytics, operations, and consumer research on information and data points. Work with the Lifecycle Pet Owner lead on prioritizing the right projects and GTM campaigns. Make recommendations to product, marketing, and operations on the best way to think about the owner customer experience. Monitor lifecycle channel reporting and provide updates on campaign performance. Work with the Manager to create customer journey maps and collaborate with the UX team on cohesive customer experiences. Be the liaison for Marketing product GTM plans with product and marketing stakeholders. Work with Lifecycle Operations and Programming to ensure all owner-related campaigns go out on time, including hands-on technical campaign and audience buildouts. Stay up to date on the industry with new features, technology, and AI. Work with the Manager to create and manage OKRs each quarter. Your Qualifications: 2+ years of Lifecycle and/or CRM experience. Experience in email/push/web campaign management and technical execution. Track record of executing campaigns accurately and on time. Experience using a large ESP (Iterable preferred). Customer-focused with the ability to help create customer journey maps. Ability to work with the manager to organize and prioritize concurrent projects, find innovative ways to resolve problems, and move projects forward. Strategic competence and partnership skills are a must. Experience tracking and analyzing marketing campaigns. Effective communication skills across the organization. Excellent at building and maintaining strong relationships. Strong attention to detail. Self-starter that thrives in a fast-paced environment. Keeping up to date on current lifecycle marketing trends and standard processes. College degree or equivalent experience. Benefits of Working at Rover.com Competitive compensation 401k Flexible PTO Competitive benefits package, including medical, dental, and vision insurance Commuter benefits Bring your dog to work (and unlimited puppy time) Doggy benefits, including $1000 toward adopting your first dog Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches semi-monthly Regular team activities performed in-person and virtually Compensation: In the greater Seattle area the first-year salary range is $70,643-$91,042. Additionally, Rover offers a long-term incentive plan with a company performance-based cash payout and benefits to full-time employees. The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills, and abilities as demonstrated in the interview and hiring process. Rover is an equal opportunity employer committed to promoting a diverse, inclusive and inventive environment with the best employees. We're driven by seeing our people succeed and grow, and we work to ensure everyone contributes to their fullest potential. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable laws, regulations and ordinances. We are committed to work with you to look for reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.