Brand Manager, Medical Marketing, Aquaphor

Beiersdorf Inc
parental leave, 401(k)
United States, Connecticut, Stamford
301 Tresser Boulevard (Show on map)
Dec 04, 2024
Brand Manager, Medical Marketing, Aquaphor Caring for skin means caring for people. It all started with a pharmacist and a dream almost 140 years ago. Today, Beiersdorf is a global company with iconic brands - Coppertone, Aquaphor, Eucerin and NIVEA - focused on providing innovative, clinically-proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries - making people feel comfortable in their own skin. At Beiersdorf, we care beyond skin. We care for people - our employees, our customers, our consumers and our communities - and our planet. We know that diversity of thought, backgrounds, experience and perspective enriches our culture and fosters innovation and ingenuity. We know that responsibly-sourced, sustainable products and packaging make for a more sustainable future. And we know that when your skin feels better, you feel better. A welcoming workplace that offers personal and professional growth for all individuals. At Beiersdorf, you'll find: A welcoming workplace that fosters diversity, inclusion and belonging where every team member feels valued, respected, and supported Forward-thinking teams that enjoy challenging work and the ability to make an impact A dynamic community of life-long learners that values acumen, aptitude and the ability to learn as well as hard skills and established expertise A purpose-led company that cares about your personal and professional development with the right balance of structure and flexibility to thrive A collaborative culture that leads with care, trust, simplicity, and courage Unique benefits that consider the whole person. We understand that you have a life outside of work, and we support you with unique benefits including: Generous and flexible PTO policy Paid Parental Leave Comprehensive Wellness and Benefits program Cash Balance Plan (similar to a pension) 401k match Growing number of Employee Resource Groups or affinity groups - to foster meaningful connections and belonging with other colleagues Experience, skills, and competencies that lend themselves to this role: We know that experience comes in all forms, and we're not necessarily looking for individuals who can start at full speed ('check all the boxes') but may bring a unique blend of competence and capabilities that can grow into a role and/or bring news skills to the team. Summary of Role: Aquaphor is a leader in the Therapeutic skincare market, bringing Science & Medical expertise to millions of consumers. As the #1 Dermatologist Recommended brand for Wound Care and Dry, Cracked, Skin, this role requires an expert marketing leader given the complexity and size of the business. The Brand Manager, Medical Marketing reports to the Director of Medical Marketing and is key for the long-term development of the brand ambition. This marketer will bring skincare expertise to become the driving force and point of reference for the category. The Brand Manager will be responsible for leading all aspects of the business and identify new opportunities for growth via white space and innovation. For local candidates: This role is based in Stamford, Connecticut, under a hybrid work model which is 3 days/week in office. Additional office days and business travel will be required, approximately 15-20% including some weekends. For remote candidates: This role has the option to be remote-based for the right candidate (CST/EST time zones only). Additional travel will be required which includes approximately one week/month to the Stamford, CT, headquarters and/or travel to medical conferences, sales meetings, etc. Approximately 25% or 12 weeks/per year including some weekends. RESPONSIBILITIES: Contribute to long-term brand strategy development for existing & new categories, including collaboration to find opportunities with Dermatologists, Pediatricians, and other target HCPs in disease state areas and clinical data to support brand growth and profitable success Implement Marketing plans and executions to meet brand's objectives as well as Budget Management development and accountability Strategic and conceptual advancement of product portfolio, with solid focus on Dermatology relevant innovation Develop communication platforms and creative via briefings, workshops, and agency collaboration Develop and lead medical activation via brand integrations, media plans, personal and non-personal medical communication, digital channels and medical convention Define & steer market research plans aligned with strategic business needs Be the medical marketing leader and point of contact with all cross-functional (internal) teams including Medical Sales, Consumer Marketing, Retail Sales, Finance, Supply chain, HCP Research, Shopper and customer marketing and external medical communication and creative agencies Collaborate strongly with global Medical Management teams to bring clinical relevance, Impactful Medical Sales support materials and integrated digital impact based on local market Identify and change direction quickly based on local Dermatologists' needs REQUIREMENTS: BS/BA in business or marketing within a medical related field; MBA with a focus in Marketing a plus Minimum of 5 years brand management experience in Medical, B2B, Prescription or OTC and proven and successful collaboration with Medical Sales Teams Start-up mentality capable to excel in fast-paced and uncertain environments Well-versed and familiar with medical and skincare trends Understanding of skin and the science of skincare, as well as experience with the Professional/Key opinion leaders (dermatologists, doctors, and pharmacists) Experience working with Medical Sales Representatives and Sales Managers Extensive knowledge of marketing fundamentals, critical thinking abilities, and analytical skills Experience in financial analysis and strong abilities in P&L, SOI, and Budget management Excellent communication, presentation, and interpersonal skills, comfortable to interact with C-level executives Must have a strong focus on achieving goals and be well-organized, showing the ability to encourage and motivate others even without direct supervision Proficient knowledge using MS Office suite ADDITIONAL INFORMATION: At Beiersdorf, we embrace Diversity and aim to provide equal opportunities to all of our applicants - regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates). For instance, please feel free to upload your CV without a picture. Beiersdorf North America Company Culture Highlights Winner of Comparably's Award for Best Leadership Teams 2023 Winner of Comparably's Award for Best Company Culture 2023 Winner of Comparably's Award for Best Sales Team 2023 Winner of Comparably's Award for Best Company Compensation 2022, 2023 Winner of Comparably's Award for Happiest Employees 2022,2023 Winner of Comparably's Award for Best Company for Diversity 2022 Beiersdorf North America is ranked in the top 5% of companies for CEO rating on Comparably Beiersdorf North America is ranked in the top 10% of companies for Leadership rating on Comparably Check us out on Comparably: https://www.comparably.com/companies/beiersdorf Having trouble applying? Go to www.BeiersdorfUSA.com to search our careers page. Beiersdorf is an Equal Opportunity Employer. Refer a Friend: Employee Referral Form