Director of Sales

Great Lakes Management (GLM) is a dynamic and growing company with exciting opportunities for those who are passionate about serving people and making a positive difference in the lives of others. At GLM, we are driven by our mission and core values, and we are always looking for talented individuals who share our commitment to excellence. We offer a supportive and collaborative work environment, as well as a range of benefits and opportunities for personal and professional growth. Joining the GLM team is a chance to be part of a highly successful and growing organization that is making a real impact in the world.

Job Objective(s):

The Director of Sales is responsible for marketing and leasing the continuum of care community by working with prospects and referral sources and executing a marketing plan with the objective of maintaining and exceeding budgeted census and revenue goals.

Qualifications:

* A college degree in a related field and/or minimum 3 years sales and marketing in market rate senior housing continuum of care communities (IL, AL, Memory Care).

* Pre-leasing and opening of new senior living preferred for opening of new communities.

* Exceptional verbal and written communication skills.

* Experience using a lead tracking software and Microsoft Office.

* Proficiency in digital and social media marketing strategies a plus.

* Solid organizational skills with the ability to self-start and follow through on initiatives with minimal amount of supervision.

* Implements knowledge of sales techniques and strategies.

* Knowledgeable of Minnesota's Fair Housing Laws.

* Able to read, write, spell, and do basic math, speak, and understand English.

Job Responsibilities and Duties:

* Meets or exceeds occupancy goals and scorecard metrics.

* Meet marketing department standards as outlined in Quality Assurance Process.

* Maintain a minimum call to tour conversion ratio of 70% and tour-to-lease ratio of 30%.

* Conduct community tours with prospective residents, families, referral sources and visitors and is able to explain differentiated place in the market, community services and pricing.

* Understand and can effectively communicate residency requirements.

* Handle inquiries, conduct tours, and execute follow-up (including but not limited to phone calls, home visits, correspondence, re-tours, and e-mails).

* Document prospect notes in CRM daily.

* Submit required documents in a timely and accurate manner. (Commissions, weekly reports, reservations, expense, and mileage report).

* Assists the clinical staff in coordinating new resident assessments.

* Document referral source activities in CRM daily.

* Keep referral sources informed of apartment availability on a routine basis.

* Promote and participate in lead generating events for the public and referral sources.

* Develop and execute community marketing plan, including CEU events in coordination with the corporate marketing team.

* Actively pursue non-paid referral sources through business development and outreach activities.

* Maintain active membership in organizations that generate networking opportunities.

* Manage sales budget.

* Flexible schedule to meet the needs of prospective residents.